Transforming Medical Education and HCP Engagement: Insights from NEXT 24

As the founder and CEO of Xpeer, I am passionate about revolutionizing continuing medical education and enhancing digital engagement for healthcare professionals (HCPs). Our mission at Xpeer is to provide innovative, high-quality educational experiences that empower HCPs to deliver better patient care. The recent NEXT 24 conference in Dubrovnik provided invaluable insights that align with our goals and underscore the importance of our work.

Key Takeaways from NEXT 24

1. Embracing Digital Transformation in Pharma The pharmaceutical industry is undergoing a significant transformation, driven by digital innovation and the integration of advanced technologies like AI. At NEXT 24, industry leaders emphasized the need for a holistic approach to transformation, breaking down silos between commercial and medical teams, and fostering a culture of innovation and agility. For example, Ronizia Moura from Biogen and Saskia Steinacker from Bayer discussed the importance of overcoming bureaucracy and developing leaders equipped for these changes. This aligns perfectly with Xpeer’s approach to leveraging digital tools to enhance medical education and HCP engagement.

2. The Role of AI in Enhancing HCP Engagement AI’s potential to revolutionize HCP engagement was a major theme at NEXT 24. From providing rapid, personalized responses to HCP queries to enhancing customer experience through data-driven insights, AI is set to play a pivotal role in the future of medical education. Marco Andre’s presentation highlighted how AI can handle mundane tasks, freeing up HCPs for more critical work. At Xpeer, we are already integrating AI to personalize learning experiences and provide real-time support to HCPs, ensuring they have access to the most relevant and up-to-date information.

3. Omnichannel Strategies for Effective Communication Effective HCP engagement requires a seamless omnichannel strategy that combines digital and human elements. NEXT 24 highlighted the importance of using multiple channels to reach HCPs, including face-to-face interactions, digital platforms, and instant messaging. For instance, our Xpeer workshop emphasized the need for high-quality digital content tailored to HCP preferences. Xpeer’s platform is designed to support this omnichannel approach, providing HCPs with flexible, accessible learning opportunities that fit their busy schedules.

4. Fostering a Culture of Innovation and Learning A key takeaway from NEXT 24 was the importance of fostering a culture that embraces failure as a learning opportunity. This mindset is crucial for driving innovation and continuous improvement in medical education. Julien Pahud’s presentation on the “Worth to Failure” mindset underscored the value of learning from mistakes. At Xpeer, we encourage experimentation and learning from feedback to continually enhance our educational offerings and better meet the needs of HCPs.

5. Collaboration Between Medical and Commercial Teams Breaking down silos between medical and commercial teams is essential for maximizing the impact of educational programs. NEXT 24 emphasized the need for early collaboration and structural changes to achieve strategic alignment and data integration. Christine Buggle from Transperfect highlighted the importance of early involvement of medical teams in decision-making processes. Xpeer is committed to fostering collaboration across all stakeholders to ensure our educational content is comprehensive, relevant, and impactful.

Looking Ahead

The insights from NEXT 24 reinforce the importance of our mission at Xpeer. By embracing digital transformation, leveraging AI, implementing omnichannel strategies, fostering a culture of innovation, and promoting collaboration, we are well-positioned to lead the way in continuing medical education and HCP engagement.

As we look to the future, Xpeer will continue to innovate and adapt to the evolving needs of HCPs, ensuring they have the knowledge and tools they need to provide the best possible care for their patients. I am excited about the opportunities ahead and look forward to continuing this journey with our dedicated team and partners.

Feel free to connect with me on LinkedIn to discuss how we can collaborate to advance medical education and HCP engagement. Let’s shape the future of healthcare together!

Daniela Clape Founder and CEO, Xpeer www.xpeer.app

This article highlights the key themes from the NEXT 24 conference and demonstrates our commitment to leading the way in continuing medical education and digital HCP engagement. Thank you to NEXT Pharma Summit and Dario Safaric for providing a platform for these important discussions. I invite everyone to read the full NEXT 24 Impact Report for a comprehensive understanding of the insights shared at the conference.