Transforming Maternity Care for Underserved Communities: Ouma Health’s Approach to FQHCs Through Technology and Relationship-Centered Care

Every expectant mother deserves compassionate, high-quality maternity care. Yet, in 2024, access to this essential care remains out of reach for many, especially those in underserved and rural areas. The March of Dimes report tells a stark story: over 100 counties have lost maternity services since 2022, and an additional 100 hospitals have shut down obstetric units. These closures disproportionately impact women of color and low-income families, widening already troubling health disparities.

For the 5.5 million women living in maternity care deserts, Federally Qualified Health Centers (FQHCs) have become lifelines, working tirelessly to bridge gaps in care. At Ouma Health , we’re committed to partnering with FQHCs across California, Washington, Georgia, Maryland, and Washington, D.C., empowering these communities to receive the specialized maternity care they deserve through innovative telemedicine solutions and relationship-based care.

A Community-Centered Model to Empower FQHCs

Our approach goes beyond simply delivering remote services. At Ouma, we embed our specialists in the fabric of the FQHC community. Here’s how we do it:

1. Dedicated Specialists for Each Community We assign a small, dedicated group of Maternal-Fetal Medicine (MFM) specialists to each clinic, ensuring that patients and providers build trusted, lasting relationships. Our specialists truly become part of the care team, fostering the sense that Ouma is “one of them.”
2. Participating in Staff and Multidisciplinary Meetings Ouma specialists regularly attend FQHC staff meetings and multidisciplinary team sessions. This commitment deepens collaboration, allowing us to share insights, align on care plans, and reinforce that we’re working together to deliver the best outcomes for every patient.
3. Seamless Integration into Native EMRs To streamline care, we operate directly within the clinic's electronic medical record (EMR) system. Our notes sit alongside those of clinic providers, ensuring seamless communication and continuity, with all information centralized and accessible.
4. Flexibility with Technology and Telemedicine Workflows We adapt to the clinic’s preferred telemedicine platforms and workflows, whether it’s via desktop, mobile, or other devices. Rather than imposing new systems, we integrate into the clinic's existing processes, making the transition to telemedicine smooth and efficient.
5. Community Engagement and Outreach Ouma goes beyond clinical care, participating in community outreach initiatives that strengthen the bond between FQHCs and their communities. We aim to build trust by showing up and contributing beyond the clinic walls.
6. Respectful Stewardship of Resources We recognize that FQHCs often operate with limited budgets. At Ouma, we pride ourselves on being mindful of these financial constraints, creating cost-effective solutions that maximize impact without imposing burdensome expenses.

Addressing the MFM Supply-Demand Mismatch

Access to high-quality MFM care is limited, with specialists often clustered in urban centers. Through telemedicine, Ouma tackles this MFM supply-demand mismatch, bringing scarce MFM resources directly into communities. Our approach saves patients from needing to drive hours to see a provider, ensuring they receive the expert care they need within their own community.

Comprehensive Services to Meet Every Maternity Need

At Ouma Health, we offer a wide range of services to ensure FQHCs can provide the best care for their communities. Our available services include:

• Maternal-Fetal Medicine (MFM) Consultations
• Genetic Counseling
• Diabetic Education and Management
• Remote Patient Monitoring
• Lactation Support
• Behavioral Health Support

Proven Results in Maternity Care

Our partnership model is showing results. For instance, in California’s largest FQHC, Ouma helped reduce the no-show rate for MFM appointments from 58% to under 5% by bringing teleMFM directly into clinics. By offering a one-stop shop for advanced maternity care—complete with in-clinic ultrasounds and virtual MFM consultations—our approach improves patient compliance and fosters cohesive management. Patients can now access the care they need without unnecessary travel, ultimately boosting engagement and satisfaction.

Join Us at the Intersection of Technology and Relationship-Centered Care

As telemedicine transforms maternity care, we envision a future where all women, regardless of location or income, have equitable access to specialized maternal care. In an ever-changing healthcare landscape, Ouma Health remains committed to bridging gaps, fostering relationships, and providing compassionate, impactful care to the communities that need it most.

If you’re a health system, MCO, or FQHC seeking a dedicated partner in maternal health, connect with Ouma Health to learn how our model can enhance care for your community. Visit us at www.oumahealth.com .

By Lauren Hays, PMHNP