Transforming likes into loyalty and loyalty into profit: Social Media Engagement

I’ve always been curious about what makes a business successful. When I was in college studying business, I found advertising fascinating, especially learning about the psychology behind it—what makes people want to connect with a company. Today, things have changed; businesses use the Internet to connect and create meaningful customer relationships. It is incredible how marketing has evolved and keeps evolving —soon, billboards will have QR codes!

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