Transforming Indian Dhandas into Global Businesses

The Indian business landscape is a unique puzzle. From your local mom and pop store to the un-missable ‘Halwai’ shop across the street, a beautiful entanglement of business with community is evident everywhere. While this cultural highlight makes us stand out in the offline space, our companies often struggle to scale beyond a point in the online world.

Managing essentials of an e-commerce venture like tracking inventories, performance marketing, on platform merchandising, cataloging, product development and so on, without the feedback mechanism of a traditional business, can prove to be a herculean challenge. Well, if you’re an entrepreneur stuck in this dreaded situation, Fret not Thyself!

Our customer Evenflow rescues businesses from this situation by acquiring and scaling e-comm led businesses.??

Connecting the dots looking backwards

Utsav (CEO & Co-Founder, Evenflow), in his own life, went from building and running a small passion project to overseeing international expansion at a hyper-growth startup and then using his learnings to replicate the success at yet another venture.?Essentially, in a span of 10 years, he lived through the entire magical journey that Evenflow has in store for its promising acquirees.

Coincidentally, it was around the same time that he came across the e-commerce aggregator?????model and Evenflow was born. With a dedicated team of experts from supply chain to marketing, the vision is to transform indigenous dhandas into globally renowned brands.

Fair evaluation, Focused acquisitions & Freedom of choice

Evenflow achieves a maximization of growth and acquiree satisfaction by ensuring an unwavering focus on high quality e-commerce brands & meticulously customized terms of acquisition.?

Their Recent Acquisitions show the breadth & depth of this young enterprise.

360° financial support system for our growth enablers

Raising funds is a significant step in a startup’s journey and it was at that point that they crossed paths with HSBC, when the bank’s FDI regulatory expertise helped them get through the arduous path seamlessly.

To streamline finances of Evenflow’s brands, HSBC provided them with a single sign on to its award winning offering, HSBCNet. It enables operations and tracking of all their associate entries on a unified platform. Cherry on the cake is the integration with ZOHO under the Beyond Banking proposition, to facilitate third party payments at the click of a button.

In addition to all the technical & servicing support, Evenflow also plays an active role in HSBC organized events where thought leaders come together to ideate towards a better future.

Utsav &?Pulkit - Co-founders, Evenflow

“For a tech enabled conglomerate of sellers, growth necessitates a truly digital infrastructure, backing day to day operations. To deliver on our promise of transforming businesses to globally recognised brands, we always needed a tech-minded banking partner. It is a testament to HSBC’s solution centric approach that we trust them with the entire wallet responsibility of Evenflow + all associated entities.”

Says Prakash Jaiswal, MD & Country Head, Business Banking (MSME and startups), “We at HSBC take great pride in our widely regarded product offerings. Evenflow’s success story encourages us to solidify our resolve to keep innovating and constantly thinking from a founder’s perspective. We take full responsibility for providing them with all the banking support needed to achieve their dreams and beyond.”

HSBC brings forth an entire suite of global solutions, and works extensively with clients to automate end to end processes involving multiple systems, and seamlessly manage all kinds of transactions with external parties. If you are looking for a partner to help streamline your operations coupled with best in class banking facilities, we would be happy to discuss synergies with you.

Let’s grow the world together!

(With inputs from Purvangi Shah, Evenflow’s relationship manager, Shekhar Lele, Business Innovation Lead, Devesh Solanki, Implementation Manager, HSBC India)

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