Transforming Healthcare Sales: How ASHN Boosted Their Pipeline by 20% with Academy IQ

In the competitive healthcare industry, establishing strategic partnerships with leading health systems (LHS) is crucial. Discover how Alternate Solutions Health Network (ASHN) overcame this challenge, increasing their sales pipeline by 20% and progressing towards a landmark $30 million deal, thanks to their partnership with Academy IQ.

The Business Challenge ASHN Faced

ASHN faced a complex landscape: shifting priorities and budget constraints within large health systems. To tackle this, they needed a partner who understood health system c-suite dynamics. Enter Academy IQ.

The Strategic Solution

In their pursuit of a solution, ASHN turned to The Health Management Academy's Academy IQ program , a key resource designed to equip healthcare industry companies with the tools they need to thrive in this competitive environment. It is no secret understanding the unique needs, challenges, and perspectives of any LHS is pivotal in building lasting relationships.

ASHN partnered with Academy IQ and revamped their messaging to better showcase how their services enhance value-based care performance. This strategic shift in messaging was vital in gaining the attention of their target accounts and opened doors to more meaningful conversations with key executives. But Academy IQ did not just stop at messaging. It also provided crucial insights into the right approach to engage these executive decision-makers.

In addition to these valuable resources, ASHN also took advantage of THMA's in-person Executive Forums. These forums became a powerful platform for ASHN to not only build new relationships but also deepen existing ones with key accounts. According to ASHN, these forums provide an ideal environment to connect with health systems and deeply engage in designing and enhancing new care delivery models.

The Results

The results ASHN achieved are impressive and underscore the value of their partnership with Academy IQ. ASHN witnessed growth in both new and deeper relationships within the healthcare industry. Their pipeline has seen a remarkable 20% growth, with one $30 million deal currently in the works.

All success is credited to their ongoing membership in Academy IQ products and participation in Executive Forums. This journey has exemplified that in the fast-evolving landscape of healthcare, where value-based care is at the forefront of strategic decision-making, success hinges not only on the merits of your product or service but also on the connections you cultivate and the resources you align with.

Here is what the Chief Growth Officer said about Academy IQ:??

“After providing a list of priority health systems that we have interest in, you identify key CXOs to influence along with specific priorities to help craft a message that gets that second call. As a result, CXOs are impressed with our alignment and want to learn more.” – Chief Growth Officer, ASHN

Ready to Do the Same?

For healthcare industry company C-suite executives, this story offers a crucial lesson. In an industry where success is measured not only in financial gains but also in the impact on patient care, ASHN's journey underscores the critical importance of aligning with the right resources and building strong relationships.

The Health Management Academy's Academy IQ offers the insight, guidance, and connections needed to thrive in a healthcare landscape where the stakes are high and the impact profound.

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