Transforming healthcare responsibly through Gen AI

The healthcare industry is on the precipice of rapid transformation driven by artificial intelligence (AI), particularly Generative AI (Gen AI), which has the potential to revolutionise care delivery. It addresses challenges like inefficiency, cost and labour shortages while paving the path for tailored medical care and improved accessibility through streamlined operations.

Empowering a healthier future

Gen AI’s capabilities in data analysis and natural language processing offer significant advantages for healthcare. From short-term enhancements like automating routine tasks, to long-term potential breakthroughs like delivering accurate diagnoses and personalised treatment plans, Gen AI is set to magnify efforts in research and development, enhance the overall patient experience and facilitate better healthcare outcomes for various stakeholders in the healthcare sector.

For patients, Gen AI enables customised medicine by tailoring treatment plans to their medical history, lifestyle habits and genetic profiles. It also enhances patient engagement and outcomes through automated appointment reminders, remote consultations and virtual care.

Providers are empowered by Gen AI’s automation of administrative tasks like generating voice transcripts and managing referrals, allowing them to focus more on direct patient care. Additionally, it supports learning and skill development, simulating complex medical procedures alongside access to the latest knowledge and best practices.

Payors can leverage this technology to streamline claims processing, including prior authorisation and adjudication, while detecting fraudulent activities, resulting in maximised operational efficiency. The wealth of personalisation benefits will lead to better-managed risks.

These potential use cases, as explored in "Generative AI is poised to transform healthcare ," demonstrate how Gen AI is set to be a game-changer in creating a more efficient, effective and personalised healthcare system for all.

Ensuring ethical AI use in healthcare

While AI is a potential panacea to many of today’s challenges, the rules surrounding its use require equally attentive care, as discussed in “Navigating the legal and ethical challenges of AI in healthcare” .

Data privacy, transparency, and security are paramount. Maintaining trust is essential for AI to positively change healthcare, life sciences and pharmaceutical industries. Companies must adhere strictly to data privacy regulations and responsibly collect and utilise data. As AI advances, companies need to keep pace with regulatory changes and seek legal advice for compliance, even if policies lag behind technological progress.

Developing secure, transparent and accountable AI systems is equally vital. This involves defining clear guidelines for data usage, eliminating biases in algorithms and implementing robust security measures to protect patient information. Senior healthcare leaders need to champion responsible AI innovations and set ethical guidelines. Moreover, patients need to understand and have control over how their data is used.

The path forward

Unlocking the full potential of AI, especially Gen AI requires collaboration among healthcare providers, technology companies and regulatory bodies. Together, they can formulate frameworks that promote innovation while upholding integrity standards.

By prioritising responsible AI deployment, we can build a system of care that is more efficient, equitable and effective, ultimately leading to better health outcomes for all. Find out more about how KPMG in Singapore can help in your healthcare journey .