Transforming Grocery Retail with Tekio: Three Imperatives
By Shea Boyd
3 July 2022 | 3 minute read
Almost 82% of shoppers prefer to buy their groceries in-store as opposed to other options[1]. To respond, tekio is helping retailers uplift their customer experience — taking the friction out of in-store shopping by automating checkout and incorporating a feedback rating with each transaction. There are three related imperatives where tekio supports grocery retailers: removing checkout wait times; driving omni channel engagement through digital; and speeding up their ‘metabolic rate’ to respond to shoppers’ feedback in real-time.
01 Eliminate Waiting
Shoppers ranked ‘length of lines’ as the most negative experience when it comes to grocery shopping-1, with the majority of respondents indicating that they would actively seek out stores with faster checkouts. Approximately 55% of grocery shoppers prefer to use debit or credit cards over cash and other alternatives[2]. The tekio app syncs with our smart basket and enables point-of-sale payment using debit or credit cards so that shoppers don’t have to queue for a cashier.
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02 Drive Engagement Through Digital
John Ross, IGA President and CEO, noted the importance of engaging with customer segments through digital channels[3], “If we can connect to them in that powerful way online, the total loyalty proposition is so much better, and that preps us to compete in the long run…”. Part of that loyalty proposition is leveraging digital to give shoppers what they want: a 42% increase in saving money on grocery bills paired with a 15% decrease when it comes to interacting with store employees[4]. Shoppers can use with the tekio app to find in-store products & promotions, and look up online product reviews.
03 Speed Up Metabolic Rate
The US $5.7 trillion global grocery industry is at an inflection point and retailers will need to adapt to stay resilient in the face of a rapidly changing landscape-5. Retailers can do this, in part, by understanding the ‘points of friction’ and ‘gain creators’ according to their own customers and responding in real-time. “Retailers need to raise their metabolic rate — that is, the speed at which they process information and develop new offerings”[6]. Using tekio makes it easy for retailers to aggregate these experience ‘hot spots’ and then break them down into actionable insights to delight their shoppers.
We look forward to partnering with grocery retailers to build frictionless in-store shopping experiences…queueless shopping is here!