Transforming Generosity: The Smart Coin? that Revolutionized Fundraising

Imagine if a single coin could turn the tide of your fundraising efforts, creating a ripple effect of generosity.

In the world of nonprofit fundraising, standing out is as vital as the cause itself. It's a realm where passion meets generosity, and where innovation can elevate the traditional to the extraordinary. Enter the Smart Coin?, a patented game-changer designed to bridge the gap between donations, ensuring your fundraiser’s success story is not a one-time wonder but a perpetual model of success.

Keith Hanshaw the mastermind behind this revolutionary tool, didn’t just create another fundraising gimmick; he redefined how we view and handle charitable contributions. The Smart Coin? isn't just a token of appreciation; it's a tool that forges an ongoing connection between the donor and your cause. It’s a story, a conversation starter, a tangible representation of support that donors carry with them, sparking interest and encouraging perpetual giving.

But how did this all begin? In his #1 Amazon best-selling book, "The Coin That Changed Charity," Keith narrates the journey of the Smart Coin? from nearly 30 years as an artist designing custom coins. He designs coins for military units, police and fire departments, clubs, organizations, non-profits and businesses.

Military men and women around the world carry their unit or organizational coin in their pocket. It connects them to something unique that they're a part of. What started as a drinking game in the military, has grown to a tradition that spans all branches of the US military as well as local, state and federal law enforcement organizations.

While developing a patented coin, in 2013 for a high-tech magic trick, the idea magically transformed into a clever idea to a movement shaping the landscape of fundraising. The story isn’t just about a coin; it's about reimagining the potential of charity and bringing that military tradition of carrying a coin in your pocket, to charity fundraisers.

Why Smart Coins?? Smart Coins? embody the innovation at the heart of modern fundraising. Embedded with an NFC ntag 424 DNA microchip, these coins transform traditional giving into an interactive experience, allowing donors to connect with your cause with just a tap. They're designed not to be shelved but shared, carried, and cherished, keeping the mission and impact of your work in constant circulation.

Before they even make a donation, to get your custom coin that represents your organization, you're telling the story of how men and women in the military carry their unit coins and the significance of feeling connected to something bigger than themselves. Set the stage and watch the magic happen!

As the non-profit, you're going to make 3 asks of anyone who chooses to purchase this fundraising tool:

1. Carry this coin in your pocket daily. This isn't the type of coin that you're going to throw in a drawer and hope it goes up in value in 20 years. It's meant to be held and carried. Carrying it daily keeps your charity top of mind from a marketing perspective.
2. Look for opportunities in your day to day life to talk to people about our organization. If an opportunity arises, PULL THE COIN OUT OF YOUR POCKET AND PUT IT IN THEIR HANDS! Holding a custom 2" metal coin, designed with the charity image and message is a very tactile experience. The 3D detail is felt against the pads of your fingers as you feel the weight, thickness and detail on the coin. Symbolically, the weight represents some of the charities weight you're helping to carry. While they're holding the coin, talk to them about why YOU support this charity. When they're ready to hand the coin back to you, tell them, "Wait! I haven't even shown you the coolest part! Wake up your smartphone and touch it to the coin....." When they do, a browser opens on their smart phone and launches the donation page of the charity.
3. The 3rd ask is to find a minimum of ONE other person, who's willing to make a donation and take the torch to the next donation. Set the bar low by only requesting they find ONE other person and your supporters will exceed that as they continue to find additional supporters on your behalf.

Imagine if St. Jude used this tool to enhance their fundraising efforts. Say they have 100 people on payroll who actively work to fundraise for St. Jude. They launch a Smart Coin? campaign and sell 10,000 coins. Now they have 10,100 people actively working as an extension of the fundraising effort.

These 10,000 donations would generate a minimum of an addition 10K donations, because each person who carries it knows they need to find one person.

Sure, you can argue not everyone will carry it but you're telling them up front what the expectation is if they donate to get this tool. Everyone may not follow through and carry it but how about the people who get multiple people to donate? Chapter 16 in my book is all about crunching the numbers by injecting variables into the equation. I even teach you how to get a corporate sponsor to cover the cost to mint the coin.

Here's My Promise: With my guidance, your nonprofit won’t just launch a fundraiser; you'll embark on a journey to create a legacy of giving. My commitment is to ensure that your organization utilizes the Smart Coin? effectively, forging stronger emotional bonds with your supporters and turning them into lifelong ambassadors of your cause.

Your Fundraising Success is Just a Coin Toss Away Utilize the strategies within "The Coin That Changed Charity" and embrace the Smart Coin? for your next fundraiser. You’re not just adopting a tool; you're unlocking a new era of fundraising potential.

Let's work together to make your next event a resounding success.

Connect with me to learn more about how the Smart Coin? can amplify your fundraising efforts and secure your copy of "The Coin That Changed Charity" today. Transform your fundraising, transform your impact.

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This article is about creating a sustainable fundraising model with the Smart Coin?, as featured in the #1 Amazon best-selling book "The Coin That Changed Charity," and offers insights into making your nonprofit's next fundraiser a resounding success.