By: David B. Kroll, chief executive officer at Egglife Foods, Inc.?
The past two years have been incredibly transformative for the entire food industry. From a pandemic that fueled consumer health consciousness to the acceleration of digital transformation in the retail space, the need for evolution was banging on our doorstep. With these trends came the need to meet consumers where they are — and that’s exactly what Egglife did when reimagining the tortilla to improve consumers’ lives. This innovative solution for our consumers fueled demand and impacted how we’ve delivered over the past year:
- Meeting the Demand. For a company that launched right before a global pandemic, we’ve certainly stepped up to the plate to meet consumer needs. We commissioned our first commercial manufacturing line that produces 200 wraps per minute, which required a 32,000 square foot expansion to our existing manufacturing facility in 2020 due to increasing demand, allowing us to make more better-for-you products for those consumers who have locked arms with us in kicking flour to the curb. We also expanded our egglife? egg white wraps portfolio with the launch of everything bagel, providing even more versatility for our consumers in 2021.
- Loyalty and Industry Recognition. We obtained an incredibly loyal consumer base, with many of our customers being repeat buyers, showing that egglife has become a kitchen staple for consumers. One way we see this shine through is by creating content that our consumers love on our social media channels, which have grown by 208% over the past year. On top of that, our everything bagel egglife egg white wraps were recognized as one of the best new products on Progressive Grocer’s 2021 Editors’ Picks, proving that our innovative flavors continue to disrupt the industry in a positive way.
- Extensive Retail Growth. Since the launch of Egglife Foods in October of 2019, the company has continued to build valuable relationships with retailers nationwide, increasing the number of retail locations where egglife is available from 173 in 2019 to 5,500 in 2021 to ensure we’re available to anyone looking for a solution that egglife egg white wraps provide. In addition, we’re slated to have another 4,500 locations launching by the end of Q1 2022, putting us on track to triple distribution in just over one year.
This encouraging growth over the last two years begs the question: now what? While this is an ever-evolving landscape, there’s no doubt in my mind that Egglife is going to continue helping to lead the wellness revolution in 2022! We are taking strides to rapidly expand our brand and mission to continue to transform the ordinary in the following ways:
- Reach More People. We know our egglife egg white wraps have enhanced the lives of our current consumers, and we want everyone to be able to experience this. We’re committed to continue to make egglife accessible through expanded retail distribution and product innovation. With our recent expansion into retailers like Super Target, we’re excited to continue the momentum in 2022.
- Go Against the Grain. We aim to inspire new and unexpected experiences and create a community where all are welcome. From being transparent about our ingredients to honing in on the versatility of our products to prioritizing nutritionals, we've been listening to our customers and the evolving industry, and have some exciting innovations planned for 2022 and beyond that are sure to go against the grain!??
We look forward to continued growth and transformation in 2022, and are honored to continue improving our consumers’ lives from our little corner of the refrigerated section!
