Transforming Fundraising
Ross Findon via Unsplash

Transforming Fundraising

Most of the third sector has a need for fundraising excellence. This can be achieved through new opportunities for increasing diversity and inclusion, brilliant training for existing staff or filling skill gaps by bringing in new staff from other sectors or fresh from school, college or higher education.

These are exciting times with the Chartered Institute of Fundraising’s Change Collective Strategy and the focused drive of #CharitySoWhite each trying to make fundraising and the broader charity sector better and more effective by building a new culture of diversity and inclusion.

Covid perhaps represents a unique opportunity to reset organisational resource ad capacity and design for an effective and ethical future through investment in teams’ ways of thinking, engaging and applying renewed knowledge, skills and behaviours to transform their and your organisation’s performance.

Apprenticeships – Reborn as Professional Quality Training

Now all staff and organisations can have cost-effective access to learning the fundamental principles of good fundraising. Relaunched in 2017 and with a new (2020) fundraiser specialism supported by the Chartered Institute of Fundraising, apprenticeships have become:

  • Specialist
  • Professional quality
  • For all ages
  • Diverse and inclusive
  • For existing staff, or new recruits
  • Bespoke to your organisation
  • Financially incentivised

For large organisations, apprenticeship training is free – funded by a payroll tax. For small organisations, the government meets 95% of the training cost but for both large and small there are additional grants, employer National Insurance Contribution reductions and other similar financial benefits are available as part of the package. These more than meet the cost of the 5% employer contribution to costs.

Use apprenticeships to transform the knowledge, skills and behaviours of existing staff, just as much as for newly recruited team members. Refresh their knowledge and skills, think in new ways and set up for the 2020s.

The Apprenticeships You Should Know About

Key apprenticeships for the fundraising community include Fundraiser, PR & Communications Assistant, Digital Community Manager, Bid Coordinator, Transformational Leadership, Junior Data Analyst and everything from Junior Marketing Assistant (A level equivalent) to Senior Marketing Manager (degree equivalent strategic marketing).

There are more than 600 apprenticeships in total, so there will also be lots of options for your charity’s other teams too!

Our existing clients include national, regional and specialist charities such as RSPCA Assured, Peabody Trust, Victim Support, Youth Employment UK and Form the Future. We are proud to also teach digital marketing at Amazon, policy at Parliament, communications at HS2 and content creation at the National Lottery!

The JGA Group is the BAME Apprenticeship Awards Learning Provider of the Year 2020 and in 2019 was the West London Business Awards Best Education & Training Provider. We also trained the Apprentice of the Year in the same awards.

Find out more about what apprenticeships can do for your charity.

Rayyan Karim

?? Chief Product Officer | Product Leader | Agile Transformation Expert | HealthTech | FinTech | Mindfulness, Wellness & Wellbeing

4 年

Phenomenal insight Richard, much appreciated. I wonder what the social demographics look like for the talent that is attracted to enrol for 'Digital' based apprenticeships

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