Transforming customer experiences

Personalization is a marketer's nemesis - it's a dream that's just too hard, overwhelming, and resource-intensive to make a reality.?

But, with stats like these, you can't ignore it! ??

??81% of customers prefer companies with personalized experiences (Forbes) ??

With the right DXP, personalization becomes easy. And you can do it by yourself. No need to wait in a dev backlog.

With Squiz DXP you get:?

• One source of customer data: data can flow across different systems, channels, and devices – so you can track and understand user journeys in real-time.
• User segmentation: group your users based on behaviors – enabling data-driven decisions and personalized experiences.
• Tailored content: use your segments to serve different content, webpages, and campaigns accordingly.?

And personalization is just one of many use cases made easier and faster when you're not reliant on devs (who should be focused on innovation, not day-to-day tasks!)?

Discover how you can go from idea to go-live in minutes or days, not weeks or months.

Blog: Stop waiting on devs, start creating experiences.

In the latest episode of the Take a Closer Look podcast, we have the pleasure of speaking to Silvia Gomez Dominguez , Senior Director of Customer Solutions at Optus.?

Silvia shares her fascinating journey through the digital space in various roles, organizations....and countries.?

She also reflects on how tools like AI were used to engage customers more than 20 years ago, and the shift we're seeing in how that tech is being leveraged today.??

Tune in and subscribe to catch every episode as it goes live.

Listen on Spotify: Take a Closer Look - Ep5: Silvia Gomez Dominguez