Transforming Costs into Customers

Trade Show Truths

Let us share a little secret–the key to making trade shows a game-changer for your business lies not just in showing up, but in showing off. Aided by Conference Source, we’re exploring some stats from 2023, and how we can learn from them. Only businesses that invest in their booth make that bang on the show floor–are you ready to be one of them?

1. Cost-Effective Connections:

Meeting your ideal prospects at a trade show actually costs approximately $142 less than those traditional office meetings. Yes, you read that right! People come with a purpose, and leave with a connection.

2. Budget-Friendly Leads:

The cost per lead generated at trade shows averages around $112. Surprising, isn't it? It may seem like a big cost, but if you think about it as a guaranteed return for the cost of your attendance, it seems a lot smaller.

Now–what you do with the leads is the make or break.

3. The Art of Strategic Investment:

Let's talk about booth costs. The average exhibit expenses range from $10,000 to $30,000 per booth. Now, I get it, it might seem like a hefty sum. But here's the kicker – companies can see a remarkable 4:1 return on investment for their trade show expenditures. It's not just an expense; it's an investment in your brand's success.?

Now, let's address the elephant in the room – your trade show booth and how to make the most of it.

• Clear Messaging: Your booth is your brand's storyteller. Craft a narrative that cuts through the noise and resonates with your audience. Clear messages can be created with interactive signage and dynamic displays to show off all of your information without crowding graphics.

• Brand Education: Trade shows are not just about products; they're a canvas for brand education. Share your story, values, and mission. An educated prospect is a loyal customer in the making.

Create collateral that meets people where they’re at–the digital transformation of material is taking over, and means less waste for prospects to take home.

• Interactive Elements: Make it an experience! Engage your audience with interactive elements. Whether it's demonstration stations, gamified brand giveaways, or snapshot worthy LED backgrounds–the more engaged your audience is, the more likely they are to remember and convert.

Now, let's connect the dots with some staggering statistics:

• 79% of attendees believe trade shows help them decide what to buy.
• Almost half of them make a purchase right there at the show.
• 74% are likely to buy something exciting they discover at a trade show.

In essence, the real magic happens when you view trade shows not just as an expense, but as an investment in your brand's growth.

So, ready to turn costs into a phenomenal return on investment?

This edition of the LED Revolution was brought to you by our Marketing Manager, Megan. Megan Granett is an event evangelist and creature of creativity, bringing insights on how technology can make in person marketing more fruitful for all involved.