Transforming Concepts into Reality with Effective Design Strategies

What is UI & UX?

• UI refers to user interface basically focus on look and feel of the product & other visuals.
• UX refers to user experience basically focus on the interaction and experience by the users while using product. It projects a path for the each steps of user journey.

When you are working on the product designs, here are few things to be take care for a seamless experience of transition and user interaction & Approach to be followed.

Roadmap

• Conduct user research, define objectives, and gather requirements for the redesign.
• Work with designers to create wireframes, mockups, and prototypes based on user feedback and requirements.
• Implement the new design elements and features, ensuring cross-functional collaboration between design, development, and testing teams.
• Conduct usability testing and gather feedback from users to identify and address any issues or concerns.
• Roll out the new look and feel to users in phases or via a controlled release, monitoring performance and gathering feedback for further refinements.

Now, let's explore about how to deploy a new look and feel for an existing product as a product manager, here are some do's and don'ts to consider:

?Do's

• Gather feedback from users to understand their preferences and needs regarding the new look and feel.
• Establish clear goals and objectives for the redesign, such as,

1. Improving user experience
2. Increasing engagement
3. Aligning with brand guidelines.

• Work closely with designers to develop a visually appealing and intuitive interface that enhances the user experience.
• Conduct USABLITY TESTING throughout the design process to gather feedback and make iterative improvements.
• Keep stakeholders informed about the progress of the redesign and involve them in decision-making processes.

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Don’ts

• Avoid making design decisions without considering user feedback and preferences.
• Ensure that the new look and feel maintains or improves the functionality of the product, rather than prioritizing aesthetics over usability.
• Avoid rushing the deployment process without thorough testing and validation to minimize the risk of issues.
• Ensure that the new design is accessible to users with diverse needs, including those with disabilities.
• Maintain consistency with the overall brand identity and guidelines to reinforce brand recognition and trust.

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Also, Try if you can have a iterative transitions such as,

• Deploy the updates in phases based on Complexity & size of module (& Many other factors) instead of the sudden whole new change.
• Have them a flexibility to switch between old and new versions at the initial phase of introduction.
• Can also go with functionality wise updates for example the login page gets new look, after certain duration make an updates to dashboards and so on… Just an example.? This will help the users to grasp the new look and feels make themselves familiar to it. It will ensure the smooth transition for the product.

?I hope this helps !!

Stay tuned for more product management k Kisse ! ??

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