Transforming Community Wellness: My Journey at AIA Vitality Hub with Alex von Etzdorf

Introduction: As the Venue and Programming Manager at the AIA Vitality Hub, my role transcends the traditional confines of event management. It’s about creating a central hub for health and wellness in Hong Kong, a mission that combines community building with a passion for well-being.

Creating Community Impact: My journey began with outdoor programs in November 2021, and rapidly evolved as we recognized the community's need for the Hub, prompting us to establish our new, updated space. The core of my work lies in curating health and wellness experiences accessible to all, from dynamic fitness classes to initiatives supporting special needs groups and charities.

?2023: A year of meaningful events: The highlight of this year has been supporting charities and NGOs. Each of these organizations holds a unique value, extending beyond AIA's core mission of promoting healthier lives. Our collaborations extend to dedicated trainers like Aileen Wong of Fluid X, and her NGO IncluFit, specifically catering to those with special needs.? Additionally, partnerships with organizations such as Room to Read, Bring in Change and Blind Sport, underscore our commitment to inclusive wellness.

A particular special relationship we have is with Love 21 Foundation, a charity dedicated to supporting individuals with Down Syndrome and Autism. After their facility was tragically destroyed in a fire last year, we stepped in to offer our space, providing a sanctuary until their new facility was opened.

A further highlight for me, is witnessing the personal growth in our regular attendees – it has been profoundly inspiring and rewarding to feel as if we are giving them the tools to live healthier lives. These individuals are not just making meaningful changes in their own lives, but are also actively fostering a sense of community within this space.

Personal Fulfilment in Giving back: This role aligns perfectly with my background in special needs education and sports. ?I can sincerely say I have a fulfilling job. It’s truly fantastic. I am committed to strive towards creating an environment where everyone reaps benefits and experiences growth.? Being able to offer a welcoming space for mental health initiatives and community gatherings has been deeply gratifying. It’s about making a tangible difference, creating a place where everyone feels at home.

?AIA’s Evolving Commitment: AIA's involvement has been pivotal, evolving from a corporate initiative to a more integrated community engagement. Their support in hosting events, offering classes, and facilitating charity drives at the Hub has been instrumental in our success.

Looking Ahead: For the future, I envision the AIA Vitality Hub as a beacon for health and wellness across Hong Kong. The landscape is constantly changing, necessitating our adaptation and evolution alongside it. It’s imperative that we explore new possibilities, engage with diverse partners, and foster these collaborations, ensuring out partnership continues to grow.? We aim to expand our reach, bringing wellness initiatives to different parts of the city and even beyond. I would love to take the essence of what we do at the Hub to those who can't come to us, making wellness accessible to all.

Stay tuned for more updates as we expand our initiatives and continue to bring wellness to every corner of Hong Kong. Let's make health and well-being a part of everyone's life.