Transforming Casino Gifting: Gift & Go Revolutionizes Player Engagement

Personalized gifting in online casinos is the new way to create better customer engagement and retention. Why? Because this is where most players get frustrated. Just think of them playing for hours on a platform, winning, and then getting a gift they don’t even need. It doesn’t lead to joy but frustration.

Jon Reuben, the co-founder of Gift & Go, in his recent LinkedIn article, has talked about how some minor improvements in the gifting quality can have a greater impact on customer satisfaction.?

He beautifully described how the gift cost is not that important but relevancy is. It means that if you are a casino brand and you shower your players with branded gifts but don’t care about their preferences, it will never work out. Rather, you can keep the prices low but the gifts must be something that they find useful.

Moreover, Jon talked about how Gift & Go has been revolutionizing the casino gifting system by simply giving players options to choose from. To understand it better, you first need to know how older casinos handled gifting.

The older online casinos used to have very limited gift or reward options which users absolutely hated. But thanks to Gift & Go’s innovative gifting technology, brands now, can create a wide range of relevant gifting options for players leading to increased engagement.

So, why do options matter so much? Because this creates a sense of control and personalization among players. Rather than providing a predetermined gift, by giving them several options, you allow them to create their personalized experience.?

Apart from that, Jon also pointed out the best practices for creating an engaging gifting system which are mentioned below:?

• Understand your audience first
• Avoid general gifts and use machine learning and data analytics to provide personal gifting options
• Forget about the cost, think of quality first.
• Constantly optimize and refresh

Brands like Light & Wonder have already started using Gift & Go’s technology and have been expanding by partnering with Konami and IGT. Imagine what change it can bring to the entire iGaming industry if all brands start to follow this.?