Transforming Beauty Retail: The Essential Role of Smart Labeling for CPG Beauty Brands

The beauty industry is undergoing a radical transformation, accelerated by the impact of COVID-19. With 87% of beauty shoppers shifting towards online spending, traditional in-store experiences are giving way to new opportunities.

?? Smart Labeling: Transforming Marketing Dynamics

As the beauty market evolves, smart labeling emerges as a game-changer, challenging brands to adopt innovative technology. This shift is crucial to staying relevant, reaching untapped audiences, and unlocking new revenue streams.

?? Navigate the Pre-Search Phase with Precision

Understanding consumer behavior is key to effective marketing. A Condé Nast study reveals that beauty consumers spend 80% of their pre-search phase exploring informative content. Smart labeling facilitates this by offering comprehensive product information beyond the label, enabling brands to share their story and differentiators.

?? Capture the Digital Shopper with Ease

In 2021, over 59.8% of cosmetic product sales were from mobile devices, emphasizing the need for enhanced digital experiences. Smart labeling serves as a bridge between physical products and digital presence, a must for CPG beauty and personal care brands.

?? Gen Z: Trailblazing Tech Enthusiasts

Gen Z, the early adopters, seek personalized digital experiences. Smart labeling, powered by AI/AR technologies, caters to their preferences, allowing them to explore and virtually try on products before making a purchase.

?? Clean Beauty, Transparency, and Anti-Counterfeit Measures

Modern consumers prioritize clean beauty. Smart labeling simplifies sharing relevant information, including natural ingredients, sustainability, and sourcing, combating counterfeiting issues prevalent in the industry.

?? Measure Marketing Effectiveness Strategically

With $7.7 billion invested in beauty advertising in 2022, measuring campaign efficacy is crucial. Smart labeling provides a strategic method to gauge customer interactions, offering insights into engagement levels, sales acceleration, and product preferences.

?? Introducing Tracifier: Elevate Your Beauty Experience

To navigate this transformative landscape, integrate Tracifier's smart labeling into your campaigns. Tracifier combines smart labeling with dynamic Storyline pages, connecting beauty brands with customers through a cost-effective marketing channel. Access vital product information and ensure transparency on sourcing, manufacturing, and sustainability.

Key Features of Tracifier:

• Smart Label Scans: Collect valuable insights, send promotions, and grow your customer base through smart label scans on packaging.
• Zero-Party Data Collection: Gather customer emails effortlessly with Tracifier's call-to-action functions.
• Promote Sustainability with Tracifier: Communicate your commitment to sustainability, ingredient origins, and ethical sourcing.
• CPG Analytics: Capture customer data from every touchpoint, flowing directly into your CRM. Tracifier's in-platform reporting and analytics eliminate the need for third-party retailers, providing a direct engagement channel and building an omnichannel view of your audience.

?? Get Started with Tracifier Today! ??

For more information or to book a demo, visit www.tracifier.com or reach out to us at [email protected].

Empower your beauty brand towards enhanced customer engagement, transparency, and success in the digital era. ???