Transforming B2B Marketing: LESER's Success Story with priint:suite

In today’s fast-paced B2B world, the pressure is on for marketing teams to deliver more than just traditional campaigns—they need innovation, efficiency, and most importantly, measurable results. But how do you take your marketing operations to the next level while maintaining a personalized, impactful experience for your clients?

One such success story that perfectly demonstrates the power of the priint:suite in action comes from LESER GmbH & Co. KG , a leading manufacturer of industrial valves. LESER faced the challenge of modernizing their product catalog creation process, enabling their global teams to operate seamlessly, and ultimately delivering a better, more personalized experience to their customers.

The Challenge: Time-Consuming Production of Marketing Publications

In the initial pilot project at LESER, the primary focus was on the price list, which is updated, printed and published annually in three language versions (DE, EN/US, CN). This extensive document, that is more than 400 pages in length, contains approximately 70,000 price fields and a wide range of content, including tables, images and text. LESER expected the greatest added value from a partially automated creation of this price list.

The Solution: An outstanding collaboration between Contentserv & priint

The first step in the project was the implementation of the Contentserv PIM system and priint:suite, with its semi-automated price list generation. Parsionate provided support throughout the entire migration process.

By leveraging with the priint:suite, LESER was able to drive more efficient marketing operations, resulting in a better overall customer experience and much improved internal productivity.

But that's not all...

We have plenty of more details about the LESER story, which is just one example of how the priint:suite is revolutionizing B2B marketing across an array of industries. Whether you're in manufacturing, retail, or the service sector, our platform is empowering marketing teams to create more personalized, engaging content while improving operational efficiency.

Read the full LESER success study now: https://www.priint.com/en/services-downloads.html

There’s so much more to uncover about the power of priint:suite. If you would like to explore additional success stories or schedule a demo, get in touch with us today!