Transformative veterinary trends unveiled
? Dr. Jill López
Founder of Vet Candy ?? #1 Pet Podcast on Apple ?? | Universal Women Network's Influencer of the Year 2023??
In an era of rapid change, the field of veterinary medicine is undergoing profound shifts. Unprecedented demand for our services, coupled with advancements in animal health technology, has reshaped the landscape of our profession. Explore these five pivotal trends:
AI Revolutionizing Healthcare:
Artificial intelligence (AI) holds immense potential to transform healthcare. With the AI healthcare market valued at 11 billion globally in 2021, predictions indicate it could reach 188 billion by 2030, boasting a 37% CAGR. The National Academy of Medicine acknowledges AI's capacity to enhance patient outcomes, reduce costs, and influence population health.
Embracing Sustainability:
Sustainability is on the rise, with over 85% of consumers globally shifting towards greener choices. In parallel, 42% of pet owners express interest in sustainably sourced pet products. Millennial and Gen Z generations are at the forefront of this movement, demanding greener options. How you can help, ask your sales rep about their company's sustainability initiatives!
Personalized Approaches:
Personalization is paramount, driving nearly 90% of consumers to prioritize personalized experiences. Products tailored to specific needs resonate strongly with customers. The pet industry reflects this trend, with 88% of pet parents valuing preventative measures for their pets' health. From blood samples that can discover genetic diseases to pet specific wellness plans, personalization is hot in vet med!
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Wearables, Supplements, and Tech:
Wearables like GPS microchips and health monitors are becoming integral to pet care, mirroring trends in human health. The pet supplements market, projected to be worth $3.20 billion by 2028 with a 5.8% CAGR, underscores consumers' interest in natural and online purchases. Innovative tech solutions like Zoundz: Therapeutic Sounds for Pet Anxiety address pet anxiety with scientifically grounded sound therapy. No meds, no sedation, just cool tracks!
Hospital Expansion Amid Staff Shortages:
With a shortage of veterinary professionals and an ever-growing demand for services, veterinary practices face challenges. Telespecialty services, exemplified by Richard Joseph 's Veterinary TeleSpecialty by VOCN , emerge as a solution. This extension of a general practice into specialty services helps manage cases, retain clients, and boost revenue. Work smarter not harder!
As the veterinary landscape evolves, embracing these trends can position practitioners for success in a dynamic environment. What trends did I miss? Let me know in the comments below.
Veterinary Dermatology | Innovation | Founder DermaConecta | PhD USP | R&D
1 å¹´Dr. Lopez, thank you very much for sharing! Loved this content ?? One trend that I see gaining significant momentum in veterinary medicine is digital transformation, including online CE and the growth of online veterinary communities. Also, the increasing involvement of pet owners in veterinary online content to better understand their pets' health and wellbeing.
Good post Dr. Jill López. It will be interesting to see how internal system vendors adapt and roll out AI powered tech stacks aimed at streamlining operations for animal hospitals. Vendors will continue to integrate AI into their service offerings. This will create increased efficiency in day to day operations and external marketing.