Transformative Tech for Epic Events

B2B marketing is bloody noisy. People can’t just keep shouting, ‘Look over here at our AI!’, and expecting people to understand their brand or their solutions at events. If you want to be remembered, you might need to try something that everyone else isn’t doing…

As London Tech Week fast approaches, we wanted to take the opportunity to call out some of our favourite event tech suppliers leading the way in this field.?

With technology solutions on the rise, customer experience is no longer passive, and the levels of guest immersion are skyrocketing. From bringing TV studio experiences to internal sales kick-offs to pods that activate all the senses, the race to create the best lasting impression is on. A pioneer of such experiences is event tech partner, Noonah. Focusing on augmented reality (AR) and virtual reality (VR), Noonah physically transforms spaces into interactive environments, offering attendees the chance to explore virtual worlds, 3D models, and interactive games, with fully customisable options to suit your brand and requirements. They also facilitate fantastic virtual photo and video booths, allowing the incorporation of social media and a different and more interactive way to collect feedback for that final lasting impression.?

With the challenge set, the event landscape and possibilities expand. The COVID pandemic saw the rise of virtual and hybrid events, and stats suggest they are here to stay. Not only does this remove physical boundaries and constraints from the event, but also enhances the event’s content strategy and longevity, with these key special moments immortalised to work as hard as they can. Our valued partner DX2 Productions specialises in event AV production, offering high-quality recording, live streaming, and on-demand content solutions. By capturing key moments, presentations, and interactive sessions, DX2 supports organisations in repurposing event content ensuring a lasting impact and return on investment, and elevating the look and feel from good to great.?

Speaking of seamless, the demand for logistical smoothness at any type of customer event has never been greater, and one way to combat this is via an Event App that integrates. CrowdComms, is a great example, offering solutions that enable real-time connections via mobile apps, even facilitating hybrid solutions via virtual events, with the ability to live stream content, facilitate networking, allow gamification, and capture valuable event data. If the platform doesn’t already have a solution, it also integrates with a plethora of industry-leading apps, and even facilitates registration, onsite badge printing, and follow-up emails, creating a streamlined experience for both event attendees and organisers.?

As well as all of the cool new avenues companies like these are opening, the latest and greatest are consistently innovating toward experiences that are more sustainable and accessible. One of our recent favourites brought together a stellar team including DX2, Innovate Live, and White Production, to create a truly unique event bringing together executive audiences from across the globe in a hybrid format. Guests were able to interact in multiple ways with speakers and each other to form connections that, until recent times, would not have been possible.

Significantly reducing an event’s carbon footprint, these solutions allow real-time, elevated experiences without the need to physically be present. What’s more, hybrid event offerings allow greater inclusivity for those who may not be able to attend on the day due to constraints, and live streaming solutions allow for easy adoption of interpreters, captioning and other key accessibility features both during live events and in follow-up.?

Whether running an internal meeting, executive dinner, or virtual experience, make sure that you are putting the customer experience at the top of your list. From hybrid solutions to augmented reality, and whether applied to live or virtual events, the latest and greatest of experiential tech offers a plethora of benefits to consider.?

If you want to find out more about how we can support you in pulling together an experience that excels, get in touch today! Reach us at [email protected], or 020 8297 5388.?