The transformative shift

Hi,

As you know, a presentation doesn't just convey information.

It also allows you to create strong connections with your audience.?

You achieve this not only through your content but also the language you use.

So today, let me share the importance of shifting your language.

Why?

Because the reality is that speakers tend to focus on themselves in their presentations.

They forget that everything they say needs to be about their audience.

Now, take a moment to think about your language patterns.?

Maybe you're also accustomed to using "I", “our” and "we" expressions.

Imagine shifting to "you" and "your" language.?

It's a small tweak, right?

But it works wonders.?

Because instead of merely talking about yourself in the presentation…

You now invite your audience to participate and envision your message.

Example…

Let’s say you’re a business development manager who works for a car company.

And you’re about to deliver a presentation to your sales team.

Instead of saying "I experienced," you say…

"Imagine you're a young boy, embarking on a journey."?

Your sales team gets transported into your story…?

And the story becomes their own.

Then, as your narrative unfolds, consider framing questions into your message.?

For instance, you can say something like:

"You might be wondering what lies ahead in the automotive industry. But if you cast your minds back a century, how far have we already come?"?

As you can see, shifting from “I” to “you” language is more impactful.

It lets you form a connection with your audience during your presentation.

So, consider reshaping your content with this lens in mind.

Every transition, every story, every concept—all woven with "you" and "your."?

The effect??

An audience that's not just engaged but invested in your message.

But I’ll be honest…

When you make this linguistic shift, the pace of your speech may adjust.

You may even find it awkward at first.

But don’t worry, it’s something you can work on.

And I can help with that.

So, if you’re ready to explore your language and presentation techniques…

Reply to this newsletter and we can work together to hone it further.

Cheers,

Carmen

P.S. Whenever you're ready to learn about The 5-Star Framework (and many other approaches), here are three ways I can help you start unlocking your potential…

Four opportunities that will help you become clear, confident and compelling in front of your audience:

1. Join our IS Rehearsal Room and connect with other leaders and business professionals:

It's our fast-growing Facebook Community where driven leaders and business professionals are levelling up their Presentation Skills - it's FREE to join. (Join the Rehearsal Room )

2. Join us on the inside where you will gain access to our members' portal Rehearsal Room:

Here, you’ll find invaluable body language and vocal techniques—as well as tips and tricks sure to help you increase your influence in your next presentation. (Become a Member )

3. Work with me and my team to immediately start elevating your presentation skills:

If you're sick of putting up with where you're at now and want to make sure you're ready to do it better next time, let us help you create and deliver a presentation you can be proud of. (Apply here )

4. Watch some tips and tricks to elevate your presentations on our Youtube Channel (Subscribe Here )