The Transformative Role of AI in Sales

The Transformative Role of AI in Sales

In this episode of the AI for Sales podcast, host Chad Burmeister speaks with Kris Hook , founder of Asteria, about the transformative role of AI in sales. They discuss how AI enhances customer experience, the importance of deep discovery in sales, and the misconceptions surrounding AI's impact on jobs. Kris shares a compelling case study on AI's effect on customer service and emphasizes the need for balancing automation with personalization. The conversation also touches on emerging technologies like augmented reality and the ethical considerations of deploying AI in business. Finally, Kris outlines the essential skills sales professionals will need to thrive in 2025, including data-driven storytelling and deep discovery techniques.


Takeaways:

  • AI is essential for sales excellence.
  • Customer experience is significantly improved by AI.
  • Salespeople can leverage AI for better product alignment.
  • AI enables personalized communication with customers.
  • Deep research through AI can uncover critical insights.
  • AI can automate routine tasks, freeing up time for salespeople.
  • Balancing automation with personal touch is crucial.
  • Emerging technologies like AR will revolutionize sales.
  • Ethical considerations are vital when deploying AI.
  • "AI is not going to do your job, which is why it’s not going to take your job"
  • Sales professionals need to focus on deep discovery and storytelling.
  • Two big areas Sales Reps should focus on related to AI to Thrive in 2025:

  1. Deep discovery, to help uncover the unknow and find the “turning point”
  2. Data driven story telling


Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.dhirubhai.net/groups/12811259/

LinkedIn Personal Page: https://www.dhirubhai.net/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

BDR.ai | https://www.bdr.ai/

TruVersity | https://www.truversity.com/?

Steve Litzow

Process Simulation Twin for Future-Proof Decisions.

2 个月

AI in sales isn’t the future, it’s the now. Adapt, innovate, and lead the way. Chad Burmeister

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Hayk C.

Founder @Agentgrow | 3x P-club & Head of Sales

2 个月

This sounds really interesting! What was one insight from your talk that surprised you the most about AI in sales?

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Kris Hook

Enterprise Technology Advisor | AI & SaaS Solutions

2 个月

Thank you, Chad, for having me on the AI for Sales podcast—it was an absolute pleasure! I really enjoyed diving into the transformative role of AI in sales and exploring how it enhances customer experiences, balances automation with personalization, and even reshapes the skills sales professionals need for the future. Your thoughtful questions made the conversation incredibly engaging, and I’d love the chance to do it again. Looking forward to seeing how your audience responds to this episode—there’s so much to unpack in this evolving space! Let’s keep the conversation going!

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