The Transformative Power of Investment: A Lesson from Jen Sincero and Its Impact on Your Business

I recently had the pleasure of listening to a podcast featuring Jen Sincero, the brilliant author of "You Are a Badass." One nugget of wisdom she shared really resonated with me: "You focus on what you pay for." This insight perfectly encapsulates the experience we see when our clients begin using our services. Many times, when we do our welcome call, our clients breath a sigh of relief. It's just knowing that they will be able to do what they want to do with their educational marketing and know that they can get it done. Sometimes, our clients hire us because they want us to hold them accountable. I have honestly had clients tell me that I have permission to call and use my "mommy" voice with them. But more importantly and to Jen's point, by paying for our services, they are more inclined to actually record the videos and podcasts or spend the time recording the next chapter in their book. We don't just produce and manage their marketing; we also find that our clients are more committed to creating content because they've invested in it. So, why is that?

Time: Your Most Valuable Currency

In business, time is everything. It's the one resource you can't get back. When you're running a company, your focus should be on activities that bring in revenue and grow your business. By investing in services like ours at Edumarketing, you're essentially buying back your time. You free yourself to focus on what you do best, while we handle the nitty-gritty details of content creation.

The Flexibility of Outsourcing

Hiring a full-time staff for video and podcast production can be a significant commitment, both financially and logistically. With Edumarketing, you get the expertise you need without the overhead. We become an extension of your team, helping you produce high-quality content without the need for additional full-time staff.

Accountability: The Hidden Benefit of Investment

Jen Sincero was spot-on when she said, "You focus on what you pay for." When you invest in our services, you're not just outsourcing work; you're also gaining a built-in accountability system. We've found that our clients are more committed to recording and producing content because they've made a financial commitment. This investment serves as a motivational push, turning your content creation from a 'should do' to a 'will do.'

The Freedom to Be Your Authentic Self

One of the most rewarding aspects of my work is seeing our clients free up mental and emotional bandwidth. When you know a dedicated team is taking care of your content creation, you can focus on what truly matters to you and your business. You can be more present, more authentic, and more aligned with your business goals.

What You Focus on You Get More Of

So, investing allows you to focus on the activities that will bring you more business. Investing in specialized services like those we offer at Edumarketing is about more than just outsourcing tasks. It's about making a conscious choice to focus on what truly matters in your business and life. It's about aligning your actions with your values and making a commitment to your own success.

So go ahead, invest in your focus, invest in your dreams, and let us at Edumarketing help you turn those dreams into reality. You've got this, and we've got you!

Ginger Bell Founder and President, Edumarketing

Feel free to connect with me or leave a comment below. Let's continue the conversation about the transformative power of investment in business and life!

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