Transformative Branding Strategies for Business Leaders

If you’ve ever wondered what all the fuss is about when it comes to building personal and organisational brands, then read on!

Danielle Cevallos breaks down the distinction between building your brand, marketing, and sales.?Danielle is the President of Conviction Marketing Agency , where she empowers prominent 7- and 8-figure brands to elevate their thought leadership and personal branding for transformative impact.

I’ve had the privilege of learning from Danielle over the last few years and it was such a pleasure to have her join me on The Jasper Blueprint podcast this week.?

With her signature “no nonsense” approach, Danielle lays out what you need to do and why when it comes to building your brand.

Recently Danielle pointed out the critical distinction between building a brand, marketing, and sales to me. She helped me realise that while I’m slowly getting better and more consistent with building a brand, I am not backing it up with the marketing or sales system needed to round it out and deliver results.

If you’re curious to hear how Danielle thinks about the distinction between building a brand, marketing, and sales check out the full episode on YouTube here:

It can feel awkward and like you’re annoying people when you’re building your brand.

Danielle shared some powerful stats that help put it in perspective and show you that there’s more chance you’re UNDER-communicating than over!

• Only 3% of your followers are seeing your content!
• On average someone needs to consume 7hrs; across 11 interactions; on 4 platforms/location before buying from you!
• For business to business transactions there’s been a 19% increase since last year with it now taking 200 touch points for someone to buy...

So what does this mean for you?

To create lasting impact and a competitive advantage as a business, it's important to blend character-driven storytelling with strategic marketing. Using your personal brand as a unique strength that transcends traditional business boundaries and aligns with your various life stages and goals.

Personal branding allows you as a business leader to establish deeper connections and amplify your reach while staying aligned with the company’s overarching goals.

Danielle kindly shared her free Thought Leadership Guide with us to grow an expert personal brand on LinkedIn. If you want to dig in a little deeper you can download it here.

?You can also connect with Danielle here on LinkedIn.

I hope you get a chance to listen or watch the episode and please feel free to comment or send through any questions you have.?