Transformational offers, and how to transform yours

Greetings from Troy,

Every product is purchased for a better future.

Talking with a consultant this week, and they were sick and tired of selling one off sessions, and they wanted to increase their prices and package their services in a new and improved way.

THE LESSON

Every product and offer is selling a transformation, no matter what it is that you sell. When you buy a bottle of water, you're buying the transformation.

Dry Mouth ---> Wet Mouth

Thirsty ---> Hydrated

Overly simplified, but that's the point.

Buying fast food or McD's?

Hungry ---> Temporarily Full

Good Stomach ---> Bathroom (jk, that's my funny example...lol)

So, let's say you're repackaging your offer let's brainstorm what are the TOP transformations people are going through from buying your products?

Newer, faster, bigger, easier.

THE MISSION

The reason I started Internal Success, is most professionals I've met that are insanely good at what they do are often terrible at marketing and promoting themselves.

It pains me to see someone that is wildly talented, struggling to get in front of the right people when they go out on their own.

My goal? Pull out their genius, and help them realize they're a genius and package it up, and sell it in a way that excites them.

Consultants and experts can make bigger salaries than doctors and lawyers with the right offer and marketing in place, with a ton less work involved.

THE STUDY

I came across this tweet this week, from Saif @sxifa and I thought it would support this content well.

Here's another piece of content from Parmees Yaz, I saved it in a swipe file as I thought it was pretty insightful too.

Old paradigm of "expert" marketing: “I have something you don’t have, and you’ll need it to succeed. If you invest with me, I’ll let you have it.”

New paradigm of expert marketing: “You already have everything you need, but I understand the obstacles standing in your way of making it happen. If we work together, I can help you get to your desired result without the common challenges most face trying to do it on their own.” Parmees Yaz - Neuro Branding

THE HOMEWORK

Do a brain dump on the transformation your offer provides, get a partner, do it alone - just find some time to do it.

Do a minimum of 5, stretch your thinking.

1. Identify where people are at, and the problems or challenges they face

2. Note what the transformation is and take note on various transformations

3. Lay them out like this... Present Reality ---> Transformative Future

On your side, Troy Assoignon

P.S. I'm putting together a small community and calling it the "Consulting Community" it's focused on helping newer consultants land their first 1-3 clients. I'm making it really affordable for folks. Respond back "community" to this email and I'll send you over the details. 2 spots taken, a handful available.