Transformational Healthcare
Christophe Jauquet
Author & Professional Keynote Speaker on health, business & technology --- Health Business expert and advisor on Innovation & Business strategy for start-ups and corporates.
This newsletter summarises Part 3 of my new book, 'Trends in the Transformation Economy', which describes how healthcare will be transformed.
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In early 2021, I heralded the term 'transformation' as the defining motif of the decade. In an economy that increasingly prizes meaningful change, healthcare organisations and businesses are being called to act as suppliers of products or services and as catalysts for personal, societal, and planetary transformation. It gave rise to my new book 'Trends in the Transformation Economy'.
CONTENT TABLE
The Transformation Economy
This decade is witnessing a pivot from digital transformation to customer transformation. Digital technology remains crucial, yet its role has evolved from revamping internal processes to enabling personal growth.?Companies now strive to embody their customers' aspirations, championing sustainability, diversity,?health and happiness.
The Transformational Economy takes centre stage and is defined as an economy where business success is measured by its positive influence on customers or patients. This concept of transformation extends to the self, society, and the planet.
These aspirations for change shape the future of commerce, compelling businesses to adapt and create value that resonates deeply with people's evolving priorities and values, regardless of whether they are considered customers or patients.
Healthcare organisations and businesses alike must embark on providing customer transformations. Companies should play a significant role in sculpting a better world, fulfilling the aspirations that matter most in life: health, well-being and happiness.
Let's get this party started!
Transformational Healthcare
In a transformational era where individuals are increasingly invested in change, healthcare stands at the forefront of industries ripe for revolution. Healthcare, inherently committed to improving individuals, should be naturally aligned with these transformational dynamics. However, the sector's traditional beliefs suggest that patients?are not?adherent to medical advice due to a lack of motivation or understanding.?Yet, evidence points to a more nuanced reality: Patients are more involved in their health than ever, but healthcare providers are responsible for providing solutions that meet their expectations and Life Aspirations.
However, engagement is not merely about providing solutions that meet a medical need. People are no longer passive recipients of healthcare; they are aspirational, actively seeking to realise dreams and desires deeply rooted in universal values of health and happiness. There's a shift towards 'Healthusiasm', where individuals manage their health proactively, wielding technology as a powerful ally.?This?starkly contrasts the healthcare industry's historically paternalistic and system-centric approach, which often sees patients as passive participants in their health journey.
领英推荐
A client-based approach is essential to provide more engaging health solutions. This approach is exemplified by the evolution of personal trainers from authoritative figures to empathetic coaches who consider clients' expectations and aspirations. Healthcare must take a leaf out of this book, moving away from a 'one size fits all' methodology to personalised care that accounts for the full spectrum of human experience.
Healthcare is undergoing a radical transformation driven by the?very?aspirations that define our lives. It's an evolution from the traditional, often fragmented system focused on reactive 'sick care' to a holistic, proactive health management paradigm that embraces the full spectrum of human needs and life aspirations.?Three areas of healthcare are at the forefront of this revolution: women's?health, mental health, and metabolic health.?Each is an excellent example of how healthcare will transform in this decade.
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Transformational Healthcare Future
Peering into this transformational future, it's plausible that diseases as we know them could become less central to healthcare. With the focus shifting towards prevention and self-care, traditional disease-centric models may recede in importance. The narrative is changing—no longer is healthcare merely about managing illnesses, but about enhancing health and well-being across the board.
In this future vision, healthcare professionals would have to transform into 'careguides', navigating patients through an intricate health and wellness ecosystem that transcends the medical model. The role of these professionals will expand, guiding individuals not only through the healthcare system but through the myriad options in the broader digital health and wellness landscape.
Decentralisation would then emerge as a potent force reshaping healthcare, spreading power from central entities to the edges, where innovation thrives.?However, this decentralisation is?not?just?about?telehealth or telemonitoring?as?it is often referred to today.?Patients will place themselves at the centre of their?own?health universe, surrounded by various solutions that increasingly lie outside traditional healthcare systems.
The future points towards a healthcare landscape?with less focus?on diseases and more on enhancing life's quality.?Companies and industries beyond the traditional healthcare realm are stepping into the space of health and self-care, driven by the universal human pursuit of health and happiness. This transformation is not a distant prediction but a burgeoning reality, reshaping the essence of healthcare and leading towards a world where every individual is empowered to manage their health, in sickness and?in?health.
Transformations beyond healthcare
The march towards a Transformational Economy is reshaping the customer experience across various sectors, not only in healthcare. This economic paradigm shift stems from the universal aspirations to be healthy and happy. Yet, it's not just healthcare that is pivoting towards transformation; other industries are also charting paths forward, with some?even?surpassing healthcare in innovation and customer-centric transformations.
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See you next week (probably).
- Christophe?-
Professional Speaker on Health, Business & Technology