?? Transformation: The Key to Thriving in Life, Career & Business

Transformation has always been part of my DNA. Over the years, I have changed countries, cities, languages, industries, companies, roles, and entire careers. Even within my career, my focus has always been on transformation—whether it was bringing innovation and technology into organizations or investing in transformational businesses.

For me, transformation is an undeniable part of growth. No growth happens without transformation.

But let’s be honest—transformation can be painful, especially when it is pushed onto us. When change is forced upon an individual or an organization, it often feels like survival mode. That’s why I have always believed that staying on the front foot—embracing transformation before it becomes a necessity—is the key to not just surviving, but thriving.

This principle applies to both individuals and companies. In fact, I don’t see much difference between transforming an organization and transforming an individual. The goal is always the same: success, resilience, and ultimately, thriving. But the approach makes all the difference.

??Inside-Out Transformation: The Key to Success

I believe that successful transformation comes from within. Whether for a company or a person, transformation should not be about looking at competitors, trying to imitate them, or playing catch-up. That’s the reactive way. Instead, real transformation happens when you focus deeply on your unique attributes—your DNA—and find ways to deepen and expand that unique advantage. That is where true, sustainable success lies.

For example, look at Apple’s transformation under Steve Jobs. Instead of copying competitors, Apple doubled down on its core strength—designing intuitive and beautifully crafted technology. By embracing its unique DNA, Apple transformed from a struggling tech company into a global leader in innovation.

Or consider Netflix’s pivot from DVD rentals to streaming. They didn’t just imitate what competitors were doing; they anticipated market changes and leaned into their unique strength—data-driven personalization and digital-first content. That shift positioned them as an industry giant, while competitors who resisted transformation were left behind.

For years, I have advised companies on transformation. Even when I held full-time roles in this space (hello VP, Innovation), I always felt that bringing in an independent advisor made far more sense. Here’s why:

1. Transformation Shouldn’t Require a Permanent Role – Innovation and transformation should become embedded in a company’s processes. Hiring a Chief Transformation Officer for the long term is like having a Chief Fax Officer in the 90s—at some point, the transformation is integrated, and the role becomes redundant.
2. Independence Means Objectivity – Internal politics, career concerns, and corporate bureaucracy often get in the way of real transformation. An independent advisor, without those constraints, can provide the best, most unbiased recommendations.
3. Avoiding the Cookie-Cutter Consulting Trap – Large consulting firms tend to pitch the same strategies to every client, regardless of their unique DNA. Worse, they often transfer insights gained from one client to another—including direct competitors. You end up paying to train consultants who then go on to help your rivals. And let’s not forget the hefty fees, constant upselling, and the revolving door of consultants who barely scratch the surface of your business before moving on to the next project.

Let’s craft a transformation strategy as unique as your organization—reach out today to explore how we can drive real, lasting change together. ??

??A Tailored Approach to Transformation

When I work with companies—whether large or small—I take a radically different approach. I focus deeply on their unique DNA and build a tailor-made plan that fits them. I don’t recycle generic strategies; instead, I use my 20 years of experience for pattern recognition, not for copy-pasting solutions.

Every project is different. Whether it’s market expansion, product development, efficiency programs, transactions, or technology integration, I have built:

• Unique strategic and technology roadmaps
• Operating and engagement models tailored to specific goals
• Advisory on transactions and capital allocation
• Portfolio managers reviews and optimization strategies

All of this is done with the client’s unique strengths and opportunities in mind. Because whether it’s personal, professional, or organizational transformation, one thing remains true: personalization comes first. You—and your organization—are not just random numbers. Your attributes deserve high-level attention and a strategy built for you, not for the masses.

So, next time you’re thinking about taking your life, career, or organization to the next level, ask yourself:

Do you want the cookie-cutter approach that keeps you playing catch-up? Or do you want a transformation strategy that is built around your unique DNA?

And when you’re done thinking—reach out. ??

Peggy Van de Plassche is a seasoned advisor with over 20 years of experience in financial services, healthcare, and technology. She specializes in guiding boards and C-suite executives through transformational change, leveraging technology and strategic transactions to drive growth and innovation. Her expertise includes strategic leadership, capital allocation, transaction advisory, technology integration, and governance. Notable clients include BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. For more information, visit peggyvandeplassche.com.