The Transformation of EventHuddle into a Podcast
Adam Quigley
The Events Consultant | Match My Venue | Board Trustee for Sisters Grimm | Guest University Lecturer | Mentor for Elevate | Mentor for Manchester Metropolitan University
In the ever-evolving world of media and content consumption, there's a constant need for adaptability and innovation. The rise of podcasting as a powerful platform for information dissemination and entertainment has captured the attention of individuals and businesses alike. One notable transition is the transformation of EventHuddle, a well-established event industry event, into a podcast. What were the the reasons behind this change and how it has proven to be a successful pivot in reaching a wider audience and fostering more engaging conversations.
The Podcast Boom
Podcasting has experienced a remarkable boom over the past decade, with millions of people tuning in to a wide array of content on various topics. The ease of access and the ability to listen on-the-go have made podcasts a favorite medium for consuming information. Recognising the increasing popularity of podcasts, EventHuddle saw an opportunity to reinvent itself and leverage this new platform to expand its reach beyond the confines of traditional events. In a post Covid world time was even more important for people and in person events were just not a priority.
Expanding Reach and Accessibility
With staffing shortages and flexible working, trying to get a suitable date that suited the EventHuddle audience was hard and no matter how we tried and moved the event around this did not work for everyone. This expansion of reach has allowed the platform to connect with professionals from different corners of the world, fostering a more diverse and inclusive community.
Tapping into Audience Preferences
Understanding the preferences of their target audience played a vital role in EventHuddle's decision to become a podcast. Today's audience seeks convenient, on-demand content that fits into their busy lifestyles. By presenting their discussions and industry insights in podcast form, EventHuddle tapped into this demand, allowing listeners to consume content at their own pace, whether during commutes, workouts, or even downtime.
In-Depth Conversations and Engaging Content
Live events often have time constraints, limiting the depth of discussions that can take place. With podcasts, EventHuddle can now dive into topics more profoundly, engaging listeners in in-depth conversations with industry experts, thought leaders, and other influential figures. This deeper level of engagement not only benefits the listeners but also offers the participants a chance to express their insights more extensively.
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Building a Community and Networking
While events are an excellent platform for networking, podcasts can facilitate the creation of a dedicated community of followers. By offering valuable content consistently, EventHuddle's podcast has attracted a loyal audience who engage with the platform across various channels, fostering discussions, and building connections within the industry.
The Future
EventHuddle is now one of the Event Industry's leading podcasts and has a loyal following and engaging community. Whilst the podcast is working well and it appears to be what people like, the question remains as to whether we will see an in-person EventHuddle shortly.
Conclusion
The transformation of EventHuddle into a podcast represents a strategic decision that not only aligns with the changing media landscape but also reflects their commitment to staying relevant and valuable to their audience. By embracing the podcast format, EventHuddle has opened doors to a more extensive and engaged community, expanded their reach beyond borders, and adapted to the dynamic preferences of modern content consumers.
In this era of constant change, the evolution of EventHuddle serves as an inspiring example of how embracing new technologies and platforms can lead to exciting opportunities and continued growth. As the podcasting industry continues to flourish, it's evident that EventHuddle's transition was a forward-thinking move that has proven to be both timely and successful.