Transform Your Strategy with Super Projects: A Blueprint for Ambition and Success

How ambitious is your organization’s strategy? Is it a transformative vision designed to reshape your company, or perhaps even its industry? If so, you're likely facing the critical question: What will it take to deliver on such an ambitious strategy? This question is at the heart of our exploration into what we call "super projects."

The Super Question: What Does It Take?

Whether your goal is a groundbreaking digital transformation or bringing an innovative product to market, success requires more than a list of prerequisites like talented people, organizational commitment, and resources. It demands a holistic, aligned, and sustained effort—what we refer to as a super project.

A super project is not business as usual. It’s a massive, coordinated initiative that combines careful planning with adaptive execution. Piecemeal or ad hoc approaches simply won’t suffice for strategies that aim to redefine markets or revolutionize organizations.

Is Your Initiative a Super Project?

Before you decide if your project qualifies, consider this: defining a project as "super" isn’t always straightforward. The answer may depend on who you ask and the stage of the project. But what does it truly mean to be a super project?

Super projects are distinguished by their ambition, complexity, and potential for transformative impact. They require extraordinary collaboration and alignment across teams and stakeholders. They are the vehicles through which organizations turn bold visions into reality. For leaders and CEOs, they are often the defining undertakings of their careers.

Why ‘Super Projects’ Matter

We use the term "super projects" not just to describe ambitious initiatives but to reframe how leaders approach large-scale change. Words like "project" or "transformation" often carry negative baggage, evoking failure and frustration. By focusing on the super aspects—super ambition, super alignment, and super results—we shift the narrative toward success.

Super projects are not about perfection. They are about resilience. Despite internal bureaucracy, shifting priorities, or resource constraints, super projects thrive because of their ability to adapt, collaborate, and push forward. This resilience—what we call “moxy”—is their defining characteristic.

Super Projects in Action

Every super project is a story of ambition meeting complexity. Whether it’s the launch of a groundbreaking technology, an organizational transformation, or the implementation of a critical new process, these initiatives shape industries and societies. They are the bold moves that ensure organizations stay competitive in a world of constant change.

But behind the public successes are moments of doubt, setbacks, and challenges. Super projects are not immune to messy realities, and their teams often grapple with competing priorities, misaligned stakeholders, and scarce resources. The ability to navigate these obstacles is what truly makes a project—and its team—super.

A Call to Action for Super Project Heroes

Our work is a tribute to those leading these extraordinary initiatives. These leaders and teams operate at the cutting edge of strategy, turning ambitious ideas into tangible outcomes. Often unsung heroes, they face isolation, stress, and setbacks with unwavering determination.

If you’re leading a super project—or aspire to—know this: your work is shaping the future of your organization, your industry, and perhaps even society. The challenges are real, but so are the rewards. With the right focus, collaboration, and strategy, your super project can succeed.

Let’s Support Super Projects Together

Is your project super ambitious, super confident, and super aligned? Does it foster exceptional teamwork and collaboration? If so, you’re on the path to greatness—and we’re here to support you every step of the way. Let’s bring your vision to life and make your super project a success story.

This article aligns with the exciting announcement of our upcoming book, Super Projects, launching in 2025. If you'd like to secure an advanced copy, reach out to us at [email protected]. For more insights, visit: Super Projects – Have You Got Them?.