Transform Your Sales Emails Into Masterpieces With ChatGPT
Erick Simpson - MSP Expert, Influencer, Thought Leader
Multi-Award-Winning MSP Expert | Influencer | Thought Leader | 100 Most Visible Channel Leaders | #1 MSP Resource | Best MSP Blog | A Top Channel Podcast, A Top Education & Training Program, A Top Channel Consultancy
In this monthly series, we'll deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts and examples to help you improve your lead generation and sales outcomes.
In my last newsletter, we covered step four in this series: Using A.I. to Convert Online Content into Magnetic Email and Social Media Campaigns. I shared a step-by-step process and killer AI prompts for finding third-party content online and leveraging??Copy.ai Workflows to repurpose this content to create a series of campaigns to nurture your relationships. Click here if you missed it, and make sure to subscribe to my newsletter for more in this series!
Step 5:?Transform Your Sales Emails Into Masterpieces With ChatGPT
Using Generative Al to craft or improve your sales emails is a real game-changer for busy MSPs. It helps you create more engaging, tailor-made messages that speak to prospects and learn what works best over time so you can keep improving your emails. As with all other tasks you ask Al to do for you, its outputs require review, tweaking, and revision to make them more "human" and convey your own voice and tone. Alternatively, as in the example below, you can ask it to be a bit humorous.
ChatGPT Prompt:
Improve the following email content I'm using to generate interest in prospects for my [services]
services. Please write it in a humorous tone and persuasive writing style.[insert email content]
PROMPT EXAMPLE:
Improve the following email content I'm using to generate interest in prospects for my technology and cybersecurity services. Please write it in a humorous tone and persuasive writing style:
Email Content:
Hi Michael, My name is Chris from [your company] a managed services provider.In recent years, we have partnered with organizations to assist with, but not be limited to:
Our team consists of 700+ technical resources with various partner certifications and expertise in a co- managed relationship, we have the ability to complement an internal I.T. team.Schedule permitting, I'd like to learn more about [your prospect's company] and your technology goals for 2024.
I can expand more about our organization and services during a virtual meeting. Are you available on Tuesday at 2:30 pm or Thursday at 17:00 am to discuss further? I'll be very respectful of your time.
Regards, Erick.
P.S. Here's an interesting article titled How SMBs Can Defend Against Growing Cyber Threats I thought you might find interesting.
PROMPT EXAMPLE OUTPUT:
Subject: How to Make Your I.T. Worries Disappear (Hint:It's Us!) Hi Nick,
Greetings from the world of [your company], where we mix tech wizardry with a pinch of cybersecurity charm to create magic for businesses like [your prospect's company]!
I'm Erick, your friendly neighborhood tech ally. At [your company], we're on a mission to tackle the tech gremlins that haunt your productivity dreams. Security vulnerabilities? We're like digital superheroes. Budget planning? Think of us as your fiscal fairy godparents.Need tech talent? We're like matchmakers, but for geeks.
Our secret sauce? A league of 100+ tech geniuses, each more certified than a barista at a hipster coffee shop. We don't just work alongside your I.T. team; we practically finish each other's sentences (in a very professional way, of course).
I'd love to teleport into a Teams meeting and chat about spinning your 2024 tech goals into reality. Let's brainstorm, strategize, and maybe share a virtual coffee.
How's Tuesday at 2:30 pm for a rendezvous? Or does Thursday at 11:00 am sound like a better time to save the digital world? I'll be quick - faster than you can say "cybersecurity".
Can't wait to chat!
Cheers, Erick.
P.S. I stumbled upon this gem of an article: "How SMBs Can Defend Against Growing CyberThreats". It's like a survival guide for the digital jungle. Check it out here. Let's discuss its mystical teachings when we talk!
Repeat this process with different email messages for all prospects to build a library of your messages and articles that can be repurposed over time with new prospects. This "nurture" campaign approach strengthens your potential for success when you ultimately ask your prospect for a discovery call.
NEXT TIME: Using Copy.ai to Forge Captivating New Sales Emails That Convert Like Crazy
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Bigger Than Kaseya 365: Erick and Rich discuss Pax8’s budding IT management stack, how MSPs can keep pace with evolving customer expectations, what interview guest and Kaseya CEO Fred Voccola calls a “monster, monster, monster” announcement coming in October, and the reason why Erick and Rich may be accessories to a copyright infringement crime.
When You Think AI, Think Storage:? Erick and Rich discuss the advantages and disadvantages MSPs backed by private equity enjoy relative to independently-owned competitors, three tips on avoiding customer churn, the underappreciated opportunity in storage generally and cloud storage specifically, and the disappointing results when researchers at Google asked generative AI platforms to write them jokes.?
PR Is Not What You Think:? Break out the fireworks! Erick and Rich discuss common misconceptions about public relations with Channel Mastered PR guru Bill Robbins, what the coming appearance of “mega MSPs” means for smaller ones, three smart ways for MSPs to differentiate themselves from competitors, and why people lined for hours in Boston to see a very stinky flower.
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