Transform Your Podcast with Social Media MAGIC! ??

Welcome back to our newsletter series! In our previous edition, we covered why NOW is the perfect time to start your podcast. Today, we're diving into marketing your podcast through social media—a crucial step to grow your audience and maximise your reach.

The Power of Social Media for Podcasts ??

Social media is like the Swiss Army knife of marketing—versatile, powerful, and essential for podcasters. With billions of active users across platforms, it's the perfect place to promote your content, engage with your audience, and build a loyal following. Let’s break it down, shall we?!

Our Journey ??

It's easy to get swept up in social media trends, and we've definitely been there. As a new podcaster back in 2020, we signed up to every social media platform and we were posting in as many places as would could. It was a great way to start building an audience and identifying exactly where our "tribe" spends most of their time.

This year we have decided to refocus on creating content for a more engaged audience and building a strong community.

We are re-evaluating our social media strategy, emphasising LinkedIn and YouTube, and why we’re stepping away from Instagram to make it happen. This wasn’t an easy decision, but it was driven by data and hard facts.

For Anisha, LinkedIn has been the most active, engaged and exciting place to hang out ?? ??

YOU are the reason we are going to spend more time creating content on here and the best part of this decision?

We now have more time to tackle those tasks that kept getting pushed aside!

We talk about this in DETAIL on this week's podcast episode on the Anisha and Sunjay Show if you're interested!

Our Advice To You in 5 Steps!

1. Choose the Right Platforms ??

Not all social media platforms are created equal. Here’s a quick guide to help you choose the best ones for your podcast:

• Instagram: Perfect for visual content in different formats and behind-the-scenes glimpses. Use Stories, Reels, and IGTV to share clips and engage with your audience.
• X (Twitter): Great for QUICK and real-time updates, engaging in conversations, and sharing news. Use hashtags to increase visibility.
• Facebook: Ideal for building a community. Create a page or group where listeners can interact and share their thoughts.
• LinkedIn: Best for professional or niche content. Share episodes, insights, and industry-related news. We LOVE this platform!
• TikTok: Excellent for reaching a younger audience. Create short, engaging clips that highlight key moments from your episodes.

2. Craft Engaging Content ??

Your social media content should be engaging, informative, and tailored to each platform. Here are some tips:

• Teasers and Clips: Share short clips from your episodes to entice potential listeners.
• Quotes and Highlights: Post memorable quotes or key takeaways to grab attention.
• Behind-the-Scenes: Show the process of creating your podcast. This makes your audience feel involved and invested.
• Interactive Content: Use polls, Q&A sessions, and live videos to interact with your audience in real-time.

3. Schedule and Consistency ???

Consistency is KEY in social media marketing. Here’s how to stay on track:

• Content Calendar: Plan your posts in advance using a content calendar. This ensures you have a steady stream of content.
• Automation Tools: Use tools like Hootsuite, Buffer, or Later to schedule posts ahead of time.
• Regular Updates: Post regularly to keep your audience engaged. Aim for at least 3-4 posts per week. Anisha started with 3 posts a week (one teaser before the episode, one on the day the podcast was released and one the day after). She has now increased this to 5-6 posts a week as she has better time management to create more clips and is seeing some positive growth from this change.

4. Engage with Your Audience ???

Building a community around your podcast is crucial. Here’s how to engage with your listeners:

• Respond to Comments: Show appreciation for your audience by responding to their comments and messages.
• Ask for Feedback: Encourage listeners to share their thoughts and suggestions.
• Create a Community: Foster a sense of community by creating a space where listeners can interact, such as a Facebook group, Discord server, or instagram threads!

5. Track Your Performance ??

Monitoring your social media performance helps you understand what works and what doesn’t. Here’s what to track:

• Engagement Metrics: Likes, comments, shares, and retweets indicate how well your content resonates.
• Follower Growth: Track the growth of your audience over time.
• Traffic and Conversions: Use tools like Google Analytics to see how social media drives traffic to your podcast and converts listeners.

Join Our Community ??

Ready to take your podcast marketing to the next level? Join our growing community of podcasters, Behind The Mic, where you can connect with other budding podcasters, access exclusive resources, and get support on your journey. It's all free, and we'd love to have you join us!

??? Behind The Mic Community: Join here !

Thank you for being a part of this journey, and we hope you enjoyed this week's newsletter.

Anisha & Sunjay

Connect with Us:

?? Website: www.pharmacistdiaries.com

?? LinkedIn: Anisha Patel and Sunjay Vyas

?? YouTube: Watch Pharmacist Diaries and Anisha and Sunjay

??? Behind The Mic Community: Join here !

#PodcastMarketing #SocialMediaStrategy #PodcastGrowth #PharmacyVoices #BehindTheMic