Transform Your Grocery Store with Walkbase TREQ

Understanding the in-store customer journey will be key for the success of grocery retailers going forward as they strive to keep up with customer desires.

The global grocery market is expected to generate?$1.9 trillion in new sales?by 2023, an increase of 28 percent from 2018.?From 2017 – 2022, the US supermarket and grocery store industry grew 2.6% per year on average and is expected to reach?$675 billion?in the next five years.

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In the past two years, global grocery retail has changed rapidly as trends that emerged during the pandemic continue to have an impact. As grocery shoppers become more digitally savvy, a customer-centric approach will drive digital transformation in grocery stores.

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Understanding the in-store customer journey will be key for grocery retailers going forward as they strive to keep up with customer desires. Walkbase TREQ offers real-time data on in-store behavior and can provide actionable insights to drive change and transformation.

What is Walkbase TREQ?

Walkbase TREQ is a high-accuracy solution that provides an unprecedented, data-driven view of the entire in-store customer journey.?By analyzing in-store patterns and behavior and measuring the impact of marketing and merchandising, Walkbase TREQ can help identify areas for improvement and optimization.

Each of the four Walkbase TREQ components focuses on an area where optimizing can have a significant impact on performance:

1. Occupancy:?Walkbase reports on the number of people in the store in real-time. High accuracy, 3D sensors are installed at entrances and exits to ensure 99% accuracy.
2. Queue Analysis:?Walkbase TREQ’s Queue Analytics solution uses integrated sensors and 3D cameras to?measure checkout performance and identify areas for improvement.
3. Merchandising:?Walkbase helps retail stores analyze shopper behavior at various points in the store, from demo stations and end caps to merchandise displays. The data helps drive better merchandising strategies and sales.
4. Traffic:?Walkbase Traffic helps retailers identify pathing and dwell patterns using Bluetooth location technologies to deliver precise asset location monitoring.??

How Does Walkbase TREQ Work?

By gathering data at various touchpoints and presenting it in an easy-to-understand way, Walkbase TREQ helps provide a complete 360 degree view of the customer journey. Here is a breakdown of how the components work together:

• Start with 3D counters at entrance/exits to measure footfall with 99% accuracy (Walkbase Occupancy)
• Next, tag all the important store assets (shopping carts, baskets etc.) and install Bluetooth sensors to digitize tag positioning.
• Process and aggregate all the data in real-time over a safe and secure network.
• Integrate other data sources like people counters, point of sale, digital signage, CRM, web analytics, staffing, etc.
• Lastly, use the data to customize marketing in multiple channels and improve store operations with real-time analytics and reporting.

Key Benefits of Walkbase TREQ

Walkbase offers the keys to understanding your customer, their behaviors and preferences. Using location data and insights to measure, optimize and personalize the customer journey, Walkbase analytics inspire meaningful change to marketing strategy, merchandising, store layouts and queue management for the best customer experience.

Here are the key benefits for grocery stores:

• gain real-time analytics data and monetize customer behavior
• understand shopper preferences and patterns
• optimize merchandising strategies and store layouts
• reach customers digitally in-store at the point of decision
• create audiences for digital platforms and increase media revenue
• improve staffing allocations

Discover the benefits of Walkbase TREQ for your grocery store today

Walkbase TREQ provides in-store analytics to give you a complete 360-degree view of what’s happening in your grocery store. Reconfigure your marketing campaign, re-arrange your store layout and re-connect with customers:

Find out more at?walkbase.com