Transform your customer into your partner

Transform your customer into your partner

In the present days, customers are expecting a lot from businesses. If we feel that simply offering a good product or service at a good competitive price isn’t enough but you need to go beyond that to really outpace your competitors and win a loyal customer.

Delivering a good customer service is just a start, but you need to make efforts to make your clients feel like you are on the same team. You need to take them from being just merely a customer and focus on transforming them into a “partner”. If you can a good partnership with your customers, chances are very bright that they will become your best advocates of your brand and product.

Building a Partnership is quite important

Customers wants a good product to be delivered in a competitive price with a good service at any given point of time, as we live in a competitive market world. ?For customers expecting a good service is a norm, they do not see it as an added value. If you really want to impress your customers and turn them into partners, you’re going to have to do a lot better than that.

Why is loyalty so important? According to global survey by agencies from time to time,? repeat customers spend 67% more than new customers. This is due to both larger transactions and more frequent shopping. Even a 5% increase in retention can lead to a rise in profits of as much as 25-100%. You need to ensure that you continuously offer value to your customers to keep them coming back for more.

Offer Added Value

Adding the real value and creating right partnership with your customers, not only you can get them to buy your product or service, but also keep them returning back for more, additionally chances are they will refer your products and services to friends/relatives/co-workers as well. They can end up becoming some of your?best sales people?– you just need to make worth it.

‘Something they can’t get anywhere else’ it is all about this customer delight factor you can offer to your customers. You shall reward them in exchange for their valuable time, their business, and loyalty. It could be offering helpful insights, a coupon, news, notice of a special event. Do remember your competitor is watching your strategic moves, if you don’t do your competitor will. Putting in that extra effort will make lot of difference.

Communicate With Your Customers

In today’s time communication is key to success. It must be an on-going & open initiative if you wish to succeed in building a strong relationship with your customers. Regular interaction will not only help to build a trust with them, it will also help you to keep them satisfied.

Focus on meeting the need of your customer and by keep on improving the standards of service, should be one of the top priority in your mind. While your products or services are important, you don’t want to undermine the experience of another part of the customer journey.

According to?RightNow, 89% of customers switched to a competitor following a poor customer experience. Be sure to provide clear and honest information about your products and services and be available to speak to your customers using every channel. Whether customers prefer to phone you, contact you via your website, or use?social media, you should always be available to respond quickly and efficiently.

Provide Genuine Interactions

While communicating to your customers, treat them in a right manner! If they are dissatisfied with your service, the last thing they would want is to speak to a faceless business that doesn’t show genuine concern for their problem. Genuinely talk to your customers, as if you are meeting them in person.

Any business would after all dislike that any of your customers to go on to tell their co-workers about the terrible service they have received, after all this will for sure create a bad image not only about your company but also about the product and service also. This type of word-of-mouth can destroy your company’s reputation in the long term, making it very difficult to turn things back around. Keep your patience, even if the customer is making things difficult.

Value Their Feedback

If you want them to feel like a valued partner, take them seriously. Take any valuable feedback on board to help prevent similar issues from occurring down the line. Instantly act upon reasonable requests – don’t just ignore what they have to say and also make a point that you keep them informed, this helps to build a confidence of the customer on your company. In fact, you should actively encourage feedback. This will show your customers that you in true sense value them as a partner in growth.

Feedback from your customers will help you to see where all the changes should be made within your organization. Take note and follow through with these changes. Your customers are the lifeblood of your business, and you don’t want for sure to overlook a reasonable request. If you are looking for ways to gather additional feedback, consider focus groups, sending surveys, sharing emails, customer service, point-of-sale, and social media.

Be Honest

As communication is quite important for building and growing a successful relationship, and so is honesty. Any Partnerships built on honesty and trust always thrives. In order to build that trust you need to be open with customers and alert those to large-scale changes, whether good or bad. Whenever you are making changes to your products or services that will affect them, then let them know.

Trust between a business and its customers is sensitive. In fact, they say it takes 12 positive experiences to make up for one negative one. No matter how big your business is, it’s always important to be upfront and honest with your customers. They’re used to your products and services as they are, so the last thing you want to do is make a change without giving them a heads up.