Transform Your Business: Proven Strategies for Sales Success

"Sales is not a manipulative, fast-talking nonsense. Sales is helping people solve problems and helping them figure out how and if your solution fits them."

Building a strong sales team is like assembling a winning sports team. It starts with recruiting the right players—those who are not only skilled but also share your passion for the game. Once you've got the dream team, managing them becomes the key to success. This involves creating a supportive environment where each member can thrive, setting clear goals, and providing ongoing training and motivation. I talked with Liz Heiman about Hiring and Managing a Sales Team.

Liz Heiman is The Sales Operating System Architect renowned for flipping the script on traditional sales thinking.

She rejects canned, manipulative tactics that leave sellers and customers disconnected and uneasy. As a speaker and consultant, Liz persistently debunks the sales myths that undermine sales performance.

Liz is on a mission to fundamentally change the way people think about sales. She challenges conventions that make leaders believe they have no choice but to accept inconsistent or poor sales results. She transforms chaos into structured, scalable sales ops that drive predictable growth.

At 15, Liz was already in her first sales job, and by age 30 she was running the international Division of Sales giant Miller Heiman, where she turned the failing Asia Pacific division into a multi-million-dollar asset. While at Miller Heiman, Liz trained the world’s powerhouse sales teams, including HP and Coca-Cola. Since then, she has driven sales increases for hundreds of companies.

Growing up in the Miller Heiman tradition, daughter of author Stephen Heiman, it’s only natural that Liz internalized the idea that sales is a repeatable, teachable and manageable process. Working with companies of every size, she realized that process is only the first step toward building the infrastructure that supports a successful sales organization. That’s why Liz developed the Re: Sales Operating System that scales sales.

"Before you hire a salesperson, make sure that you are situated for that person to be successful and that you're working very closely with that person."

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