Transform your Business with Event Streaming (1/5 Use?Case)

Customer 360o

Getting a holistic perspective of customer data has gotten more difficult for businesses as people explore new methods to interact with them. The original use case for Apache Kafka? was to provide LinkedIn with a richer, more comprehensive understanding of who is clicking on what and to offer personalized, contextual, and targeted information to users.

Brands may now study user behavior as they move from touchpoint to touchpoint thanks to the ability to undertake website clickstream research. The capacity to offer up material that will resonate with the end user in real-time, at vast scale, is made possible by creating such customer 360° profiles.

While customer 360° is sometimes associated with retail, it is really applicable to a wide range of businesses, from banking to digital media. Not only can event streaming improve consumer marketing and transactions, but it can also help with real-time inventory and stock management.

Would it make sense for your firm to provide a superb customer experience where customers could click on items and know precisely what was available and when?