Transform Your B2B Podcast into an ABM Powerhouse with Terminus' Jim Gilkey
Are you frustrated with your ABM efforts despite creating quality content and promotion? As B2B marketers, we often get carried away with creating generic, one-size-fits-all content that fails to connect with our target audience on a personal level.?
That's where the power of personalized podcasting comes in, driving stronger relationships, better engagement, and more sales.
Our special guest?Jim Gilkey, an experienced Senior Account Executive at Terminus and host of Account Based Beverages, joins us to discuss how to build genuine relationships in the B2B marketing landscape, leverage the potential of podcasting in amplifying your account-based marketing initiatives, and avoid the trap of superficial personalization.?Learn the critical factors for measuring the success of your podcasting efforts in tandem with your ABM strategies and prepare for the next wave of B2B podcasting with innovative content styles.
Client Success & Professional Hypewoman
1 年"If you don't have 1400 tabs open, are you even really in marketing?" ?? Love you on this episode Jim Gilkey! Worlds collide! Insane how we both ended up deep in the podcasting biz, happy to see you rocking it out there
Head of Marketing & Partnerships at Bolster / Co-Founder of Indy Marketers
1 年?? Can't wait to check this episode out!