Transform Your Association's Vendor Directory Into a Modern Digital Marketplace
Vendor directories – often overlooked, underused, and rarely as dynamic as you (or your members!) would like. But what if your association’s directory could evolve into a digital marketplace that keeps members engaged all year long? This month’s feature article explores how a Solutions Hub is the “next-gen vendor directory” that digital-first associations are embracing.?
Also, in case you missed it, be sure to check out a new installment in our popular Association Executive Guide Series.
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The Lead Marvels team
The Next Gen Association Vendor Directory: Introduction to Lead Marvels’ Solutions Hub Platform
Your vendor directory should be a powerful resource, but does it actually drive engagement, non-dues revenue, and value for your members? If it feels more like an old Yellow Pages gathering dust than a thriving marketplace, it’s time for a rethink. Discover how a Solutions Hub transforms passive listings into a dynamic, content-rich platform that benefits members, sponsors, and your association alike.
How to Think Like a Content Marketer to Deepen Member Engagement
In this installment of our acclaimed Association Executive Guide Series, discover how forward-thinking content strategies can transform member engagement. Learn how to deliver lasting value, foster deeper connections, and adapt to the trends reshaping member expectations. Plus, get the inside scoop on how three future-focused associations are redefining engagement by embracing innovative strategies that drive growth and enhance member loyalty.
A Guide to Lead Marvels’ Association Resource Library Platform
More than 125 associations have partnered with Lead Marvels to add our interactive Resource Library to their websites. In this article, we’ll take you behind the scenes of this increasingly popular platform to explain how it works and why associations are embracing it as a tool to grow non-dues revenue and member engagement.
Behind the scenes at Lead Marvels
Lead Marvels is continuing to build momentum with our growing network of 125+ association partners, including 45+ organizations in the accounting industry. This expansive reach is creating a powerful network effect that enhances member engagement and opens up new opportunities for sponsors to scale their visibility across multiple associations. Plus, with our new self-service Advertiser Dashboard, managing sponsor content has never been easier. Click to read how these updates are driving greater value for associations, their members, and advertisers alike!
The Financial Planning Association’s Blueprint for High-Impact Content and Deeper Sponsor Ties
Discover how the FPA’s partnership with Lead Marvels provided new business development opportunities for sponsors and high-value content for members while generating over $90,000 in non-dues revenue for the association. Learn more about how this scalable model could work for your association.
What Your Sponsors Want and How to Optimize for It
In this installment of our popular Association Executive Guide Series, learn how your sponsors’ marketing objectives are shifting and how you can optimize your sponsorship programs to meet sponsors’ evolving needs.
How Three Associations Are Boosting Member Engagement with Content
We spoke with executives at three associations that are winning the content game to uncover how they’re using innovative strategies to deepen member engagement and stay ahead of rising expectations. From actionable insights to proven approaches, discover practical ideas you can apply to drive stronger connections and deliver greater value to your members.
How NAEA is Winning the Battle for Member Attention While Boosting Non-Dues Revenue
The ability to deliver timely educational information that rises above the noise is central to an association’s value proposition. Learn how the National Association of Enrolled Agents uses its online Resource Library with real-time data analytics to zero in on content that connects — and a recurring monthly stream of non-dues revenue along the way.
Plus, here’s what’s trending this month in the Lead Marvels Resource Library and beyond . . .
Most read: This article was the most read on our read on our website last month.
Most downloads: Association leaders have downloaded this resource the most.
Generating buzz: This post generated the most engagement on our LinkedIn channel last month.
Quote we’re thinking about: “There is a big generational difference in membership today. We have adjusted the way in which we communicate with our members. For instance, younger generations, a lot of them don’t even email like older members did.” (source)
Synergy in action: Learn why FPA partnered with Lead Marvels and how its sponsor, Commonwealth, is growing its business through the partnership.
It’s not either/or – it’s both: Share this Guide with sponsors debating between live events or the sustained reach and content marketing.
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