Transform & Thrive - Insights

Revenue Growth Through Salesforce Effectiveness: The Power of AI Agents in Lead Qualification and Sales Operations

Today's competitive landscape demands that businesses continuously refine their sales processes to drive revenue growth. A key element is optimising sales qualification and operations. Our research across various industries in Europe reveals that more than 75% of businesses prioritise artificial intelligence (AI), particularly AI agents, as a crucial tool for achieving this.

AI agents, like chatbots, revolutionise sales operations by automating tasks and providing valuable insights. They can analyse vast datasets, identify patterns and score leads based on their potential. This empowers sales teams to focus on higher-value activities such as personalised interactions and closing deals.

Furthermore, AI agents enhance efficiency by handling multiple tasks simultaneously, ensuring 24/7 availability, and scaling operations without significant cost increases. By automating repetitive tasks, such as data entry and scheduling, businesses can improve productivity by 15-30% and boost conversion rates by 15-35%.

In conclusion, AI agents offer a significant opportunity for businesses to enhance sales effectiveness. By optimising lead qualification and improving conversion rates, organisations can gain a competitive edge and achieve their revenue goals.

To learn more please contact Rob Wild , Jean-Philippe Grosmaitre or Marc Seipp , or read the full article, click here.

Look Forward 2025: Proving AI’s Value

In 2025, the question will no longer be whether AI has potential, but whether it can deliver measurable value and competitive advantage. L.E.K.'s Look Forward 2025 campaign addresses this pivotal moment, exploring how organisations can harness AI to fuel growth, innovation, and efficiency.

At the heart of this is the AI Delta – the gap between businesses that leverage AI strategically to drive transformation and those that falter due to ineffective implementation.

This year, AI must evolve from a visionary concept to a proven business enabler. In this video, L.E.K. Partners Stuart Robertson , Philip Meier and Rob Wild discuss the critical steps needed to navigate this juncture and position your organisation for success.

Key takeaways from the discussion include:

• Focus on value: Successful businesses align AI initiatives with their core business strategy and prioritise high-value projects.
• Bridge the AI Delta: This requires a focus on performance, competition, and building strong data foundations and talent capabilities.
• Prioritise ethical considerations: Building trust with customers requires a focus on ethical AI practices and transparent governance.
• Embrace organisational change: Realising AI's benefits often necessitates changes in how work is performed and how teams are structured.

Explore more of the Look Forward 2025 campaign to find out how L.E.K. can help your organisation navigate the AI Delta and unlock the technology’s full potential.

L.E.K. Thought Leaders

Connecting with us

Claudio Molinaro, Partner; Jean-Philippe Grosmaitre, Partner; Tom Marshall, Partner; Sebastien Beausoleil, Principal