To Transform Dairy Packaging into Sustainable Solutions: “Mengniu and AHS Recycle Launch Campaign”

The "Dairy Packaging Reduction and Regeneration Campaign" was started by China Mengniu Dairy Company Limited and AHS Recycle with the goal of promoting a regenerative and sustainable ecology for dairy packaging. This program, which was unveiled on Earth Day at an event in Shanghai, represents a major partnership between Mengniu and 万物新生（爱回收）集团 ., the parent company of AHS Recycle.

As part of an eco-conscious movement, the campaign, led by Mengniu's ice cream brand Mood for Green, encourages the reduction, reuse, and recycling of dairy packaging. Through a points redemption system, the campaign, which draws inspiration from Mood for Green's "one bite of nature" idea, invites consumers to get involved in recycling initiatives. By recycling packaging, participants can earn points that can be redeemed for Mood for Green ice cream items.

The campaign's construction of a closed-loop ecosystem that turns recycled dairy packaging into domestic goods is one of its key features. These goods are then given to kids in China's rural villages as a way to support urban migration-affected families. Approximately 7 million individuals have been influenced by the program, which has so far reached over 200 rural communities.

This ground-breaking idea, which combines creative recycling techniques with social responsibility, establishes a new benchmark for sustainable practices in the dairy sector. In order to further promote environmental sustainability, Mengniu and AHS Recycle plan to increase their efforts in developing sustainable supply chains, improving recycling methods across the board, and working with a variety of stakeholders.

In addition to being in line with Mengniu's ESG values, this campaign highlights Mood for Green's dedication to environmental preservation, which furthers Mengniu's goal of promoting sustainable development in the dairy and ice cream industries.