Transform customer engagement with effortless Lift and Learn experiences

Taken from original post on the embed signage blog. Read the original post here.

Now, more than ever, customer experience is everything. Businesses that can engage, inspire, and create memorable interactions with their audience will stand out from the crowd and drive customer loyalty. According to Aura ’s Survey of Retailers, 68% are putting their faith in digital in-store customer experiences and we’re going to outline just how easy but effective using embed signage can be for creating memorable experiences… make sure you read all the way to the end for extra inspiration.

One of the most exciting ways to deliver immersive, memorable experience is through Lift and Learn / Place and Learn technology. And with embed signage the complexity of deploying this type of experience is removed, leaving you with an easy-to-use, cost-effective solution to captivate your audience.

Is your business ready to deliver those WOW moments for your customers? Read on as we guide you through Lift and Lean / Place and Learn technology and how you can deploy it for your customers today.

What is Lift and Learn technology?

Lift and Learn technology is a simple but highly effective concept. When a customer picks up a product (Lift) or places it on a sensor (Place), content on a nearby screen changes instantly to provide more information about the item (Learn). Whether it’s detailed product specs, interactive video, or brand storytelling, this dynamic approach makes it easier for customers to explore products on their own terms. It’s a powerful tool for retail, corporate/workplace experience centres, museums and beyond, offering an innovative way to engage audiences.

What hardware is needed for Lift and Learn?

There are some core components which you’ll need to set up your Lift and Learn / Place and Learn experience.

• A Screen – this is what you’ll need to display the content to your audience
• A media player – this is the piece of hardware that’ll run your content and also connect to the sensor technology. For use with embed we’d recommend a BrightSign or Windows device for this.
• Sensor(s) – there are a variety of sensors which can be used for this, typically RFID, Wireless tags or Wired sensors but other sensors like Weight, Light or Colour can also be used. For use with embed we’d recommend Nexmosphere sensors although there are alternatives that can be used too

Here are some examples of Nexmosphere sensor configurations for Lift and Learn:

If you’re using RFID Nexmosphere Sensors, check out this setup video for a guide on how to set up with a BrightSign player… you can then operate this hardware via embed signage.

Making Lift and Learn effortless: embed signage & Nexmosphere

While Lift and Learn technology isn’t new, using Nexmosphere sensors with embed signage makes it easier, more accessible, and far more affordable than ever before. Traditionally, setting up such systems involved complicated coding, API integration, and specialist knowledge which came at a premium price. Nexmosphere and embed signage changes that, offering an intuitive, no-fuss solution that almost anyone can use.

Once you have the hardware set up, here’s how it works in embed:

1. Choose your media player connection and sensor hardware from easy drop-down menus
2. Assign actions to the sensors in the layout builder – again through easy drop-down menus
3. Publish to your media player and you’re done
4. Enjoy the interactive experience without needing to mess with coding or complex APIs

Watch this short video which demonstrates just how easy it can be to set up Lift & Learn experiences using Nexmosphere sensors in embed signage:

With embed, creating an engaging Lift and Learn experience becomes effortless meaning businesses of all sizes can implement Lift and Learn technology without the need for technical teams or excessive budgets.

Trusted by leading brands

The power and simplicity of Lift and Learn / Place and Learn experiences through embed have already attracted big-name brands. Companies like Tom Ford, Eleven Australia, UGG, and Apetito are using this engaging technology to captivate their customers and elevate their brand experiences.

Whether it’s helping customers explore the craftsmanship of a luxury product or providing hands-on insights into food service innovations, these brands are finding new ways to engage, educate, and inspire their audience using embed signage. And you too could be creating these experiences.

Taking the experience further: Full control over your environment

But if being easier, more accessible and far more affordable than ever before wasn’t enough here’s where embed signage truly shines… it doesn’t stop at just the screen. embed signage can pair with other systems to create a fully immersive, multi-sensory experience. You’re not limited to just changing what’s on the display – you could control other elements in the environment surrounding it. Here are some examples to get your inspiration flowing.

Ambience and Lighting: Sync LED lighting with the on-screen content to create a mood that enhances the customer’s journey. Imagine the lights around a product shifting from calm blues to energising oranges as a customer interacts with it.

Surprise and Delight with Audio: Combine on-screen content changes with lighting and sound to create a rich, engaging experience that arouses multiple senses simultaneously from the moment they interact with your products.

Total Environmental Control: Through various protocols (RS232, TCP, UDP, GPIO), you can link up all kinds of interactive elements – all through a seamless integration with embed signage… it doesn’t just have to be about Lift and Learn / Place and Learn, it can be about presence or motion activation, Air Gesturing or classic ‘push to play’ with store lighting systems, activations of other display technology, sound, fans, dispensers and so much more.

Here’s an awesome example of a ‘push to play’ experience being used at Porsche Centre Mayfair, delivered by CONSTRUCTIVE IMAGE .

This level of control lets you tailor every part of the customer journey, creating those WOW moments that truly leave a lasting impression.

Measure engagement with Analytics

embed signage also offers built-in content analytics to help track how customers engage with your signage. You can monitor what content was activated, how many times, on which hardware, broken down by days of the week.

These insights allow you to continually refine and optimise the experience, ensuring that you’re delivering the most impactful content at the right moments.

Taking this data further, using Nexmosphere sensors with Sensmi ’s behavioural intelligence platform can give an even deeper understanding of customer behaviour, providing even more opportunities for improvement, engagement and measurement for ROI.

Why choose embed signage for Lift and Learn / Place and Learn experiences?

When it comes to creating interactive, data-driven customer experiences, embed signage stands apart for several key reasons:

• Simplicity: With our no-code setup, anyone can build immersive Lift and Learn / Place and Learn experiences with no technical expertise required
• Affordability: High-impact, interactive experiences don’t have to break the bank. Using embed signage makes it accessible for all businesses, from retail to workplace to museums and beyond
• Flexibility: embed integrates with a variety of external systems, allowing you to control lighting, sound and other elements to build multi-sensory experiences
• Real-world deployments: Brands have already embraced this technology using embed to elevate their customer interactions
• Measurement: Track how customers engage with your content and use this data to continually enhance the experience

Ready to deliver those WOW moments for your customers?

Are you ready to deliver immersive, engaging experiences that captivate your audience, drive deeper engagement and leave a lasting impression? If the answer is yes, then it’s time to get started.

embed signage offers the tools you need to transform customer interactions into unforgettable experiences.

Get started with a 28 day free trial of embed signage and once signed up, get in touch to talk to us about your next project…

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We can’t wait to see what magic you create. ?