Transfers - Brentford: The 7 Key Steps of Their Methodology
Brentford is considered one of the best clubs in terms of transfers due to its innovative and methodical strategy. Using an analytical approach, they focus on identifying undervalued talents through detailed statistical data and behavioral assessments.
The success of players like Ivan Toney, signed at a modest price and becoming a star, highlights this efficiency. This method allows Brentford to maximize their investment and compete effectively in the transfer market.
Let's delve into this strategy.
In a recent interview (read here), Lee Dykes, the technical director, unveiled the seven key steps of their analytical and methodical approach, often compared to the 'Moneyball' method. From identifying needs to integrating players, Brentford uses an analytical approach to find undervalued players and recruit high-potential talent.
1. Identification of Needs: The process starts with an analysis of the team's needs, based on performance and long-term goals.
2. Data Collection: Intensive use of statistical data to evaluate the performance of potential players. Brentford focuses on key indicators that are not always obvious but can predict future success.
3. Video Evaluation: Analysts watch hours of video to understand the playing style and technical abilities of the players.
4. Traditional Scouting: Brentford scouts travel to observe players in person, confirming data and video analyses.
5. Behavioral Assessment: Analysis of psychological and behavioral characteristics to ensure the player will fit well with the team and club culture.
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6. Negotiation and Acquisition: Brentford negotiates smart and affordable contracts, seeking to maximize value for every euro spent.
7. Integration and Development: Once recruited, players receive continuous support to adapt to the club and maximize their potential.
This method has enabled Brentford to make significant moves in the transfer market, often recruiting players overlooked by other clubs. For example, the signing of Ivan Toney, who became a standout striker after being acquired at a modest price, perfectly illustrates this approach.
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9 个月Super interesting and we can also see what we could bring in line with all this ???
?? Brand & Marketing Manager I Révèle ta marque, Cultive ta vision ?? | ?? Focus Football, Sport, Tech, Tourisme & Food | ?? +10 ans d'expérience transverse en marketing digital et business développement
9 个月Love this!