Transferring Adobe Audience Manager Segment Information to Google Analytics: Part 1

Adobe Audience Manage is the heart of any data environment. It can intakes any data from a data source, enrich it with data from another source and finally send that data to various destinations.

These awesome functionality of AAM can be utilized as an standalone DMP outside the walled garden of the Adobe Experience Cloud data ecosystem.

In this article, I will try to provide steps to send AAM Segment information to Google Analytics using AAM URL Destination.

Step 1: Create the GA data collection URL.

We need to use data collection type as Event Tracking (t=event) as we don’t want to inflate the page view count in GA

https://www.google-analytics.com/collect?v=1&tid=UA-123456-1&cid=463416575.1565943268&t=event&ec=aam_segment&ea=banner_click&el=%ALIAS% 

We need to povide the GA tracking code ID in the ‘tid’ parameter in the above URL.

In this use case, we are sending the AAM Segment Name information in the Event Label (el) parameter. So, we need to use the %ALIAS% macro for 'el' field.

We can customize the Event Category and Event Action as per our need.

Step 2: Create a URL Destination in AAM

In the Destination configuration, set ‘Serialize’ option to ‘Enabled’.

Add the GA collection URL created in Step 1, in Base URL and Secure URL section.

Step 3: Map the Segment(s) to the Destination. 

For this example, the friendly name of the AAM Segment is mapped to Event Label. 

Step 4: Validation

Browser Validation

Validation in Google Analytics

Hopefully, this post will serve as a useful guide for transferring AAM Segment data to Google Analytics.