Transfer Pricing Is Everywhere: Hidden in Everyday Life

Here’s a first world conundrum:? Your car needs repair, the mechanic informs you of the part needed, and it’s something you never knew existed.? “Is that even part of the car?” You receive the repair quote, and your eyes widen in disbelief.

What’s a common response to that sticker shock?? Call another mechanic to get a second opinion.? Ask AI what the bewildering part “should” cost to repair.? Comb through car listings to gauge the price of a suitable replacement vehicle.? Maybe pencil out the potential rideshare options.

Many of our friends call this due diligence.? We call it transfer pricing.? It’s a CUP method, a CUT method, or the CPM in disguise – right there in everyday life.

If you find transfer pricing esoteric, thinking of everyday life examples (like car repair) can help make it more familiar.? And contact us, we would be happy to do the same.