Transcend and Zume: Making a Major Push into Moulded Fibre

Lorenzo Angelucci, CEO of Transcend Packaging

At Transcend, we are focused on creating innovative packaging solutions that are recyclable or compostable.?Making a significant impact globally is what we are all about and helping brands enhance how their packaging performs at the end of its useful life is our main focus.?In fact, we’ve just partnered with Zume, the sustainability solutions company creating innovative and high-performing options for beverage cups lids, take away packaging and other applications, with the aim of bringing affordable and sustainable moulded fibre products on a large-scale to Europe.

Moulded fibre is set to significantly impact the packaging space as brands look to reduce the overall amount of plastic in their portfolio and we’re poised to be a major innovator in this category.?Together, Transcend and Zume have the ambition to save billions of pieces of single-use plastic from landfill annually, aiming to make a significant impact globally as brands move to align their packaging with their sustainability goals.

We use paper and fibre-based alternatives to help leading brands achieve the environmental and performance goals they have set for their packaging. Dedicated to producing sustainable solutions, we create a range of packaging products including cartons, takeaway food packaging, cups, lids, papers straws and moulded fibre.

Look to the Future

For Transcend Packaging, our strategic partnership with ZUME is just the beginning.?Our next step is to continue to enhance our portfolio of compostable products and enable more brands to achieve their sustainability goals through their packaging. Expansion is constant, but so is innovation. We plan to bring to market advances in coating technology with our partners which will unleash the potential of recyclable and compostable products that achieve the performance of current solutions but perform better at the end of their useful life. We have already seen what this can do at scale, as we have been able to replace billions of plastic straws that might otherwise go unrecycled with a paper alternative, further illustrating the nature of change that is possible.

The convergence of brand choices on sustainability, consumer preference and regulatory initiative is going to drive significant innovation in packaging in the years ahead. Transcend aspires to help lead that change with our brand partners and the customers they serve.