TRAITS OF SUCCESSFUL AMAZON SELLERS
Samuel Eliott Cohen
CEO at Amazon Consulting Experts | Directly responsible for creating, curating & cultivating over $2B worth of sales on Amazon.com along with hundreds of satisfied & successful clients. Clients success is everything!
Many individuals attempt to sell on Amazon, yet those that achieve high levels of success have several characteristics in common.
These qualities are simple to spot but difficult to imitate. Here are the most important characteristics that distinguish the most successful sellers.
The term "most successful" does not imply that they are also "the highest-earning." Sellers who lack these qualities may nevertheless make a profit, but doing so makes it harder for them to achieve their goals.
Here are the traits of the wildly successful Amazon sellers.
1. Decision Maker. High-performing men and women have a distinct approach to making decisions. Almost any choice, even one that is less than ideal, is preferable to no decision at all.
There's a lot of uncertainty in online selling. There is no assurance that each item you offer will result in a profit. You'll experience several disappointments along the road.
Even while taking on the risks, successful sellers are not afraid to make missteps. They consider errors to be a chance for growth. If you purchase a book to read, you are investing in yourself.
When you buy something and it subsequently sells, you learn from it. When you purchase something and it does not sell, you may still learn from the experience. Either way, buying is how you learn.
Don't be a victim of analysis paralysis. Once you've gathered all the information, trust yourself to make the best decision possible.
2. Patient. Patience is a virtue, and it's not just a saying; it's a reality in business.
It's more than likely that you've heard individuals claim that selling on Amazon is a "get rich quick" scheme. However, selling on Amazon may well be a component of a sound "be a rich strategy."
Delaying gratification is one of the keys to successful e-commerce development.
High-earning individuals are familiar with the benefits of scale. To take advantage of this, you'll need more capital.
You can obtain better terms from suppliers. Money has the loudest voice. If you bring cash to a supplier, you can get much better terms. You won't have to worry about those pesky minimum purchase orders as much, either.
Lower margins make more money. How? You can buy more items and quicker-turning ones. Money is equivalent to options. More options mean a higher profit potential.
You'll be more efficient. Have you ever been presented with an incredible possibility in front of you but lacked the funds to take advantage of it? Almost always.
Be Patient.
3. Innovative. The problem isn't so much in coming up with new ideas as it is in breaking out from the old ones.
This is especially true for newer sellers who just don't have a lot of cash on hand. When you don't have money, you must be extremely innovative in order to get your items.
There are several methods to open doors for yourself, but you must be able to think outside the box.
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For example, it's clever for sellers to combine their money together to purchase goods that they couldn't manage to obtain on their own.
How Amazon Marketers Practice Innovation
Creating custom bundles
Using pay-per-click advertising to boost a product's sales
Working together to obtain better deals by using cash effectively
Creating connections with others in order to share leads.
Creating superior listings than their competition
Being aware of forthcoming events and taking advantage of them.
There's a seller who regularly gets better terms from vendors by offering them something in return. He'll find popular items with bad listings and contact the supplier, explaining that he can help them improve their sales and requesting permission to sell their goods. He also uses this approach to negotiate fantastic discounts.
4. Adaptable. A Greek philosopher Heraclitus said that "change is the only constant in life.
Once you opt for Amazon, you must accept that change will come. Make peace with the fact that it will arrive and decide now that you are not going to allow that to destroy your company.
Things changed rapidly on Amazon, and what worked today may not work tomorrow. Things are always in a state of evolution, and outstanding sellers conserve their energy and adapt instead of complaining.
This is particularly true when it comes to brand restrictions, as seen on Amazon. Many sellers had to completely alter their operations due to Amazon's abrupt policy change.
The ban on paid reviews from Amazon was also a big shocker. When merchants complained about how difficult it would be now and how unjust this decision was, all I could think was, "don't they realize that everyone is impacted by this?" Do you think customers will buy less because of it? Whom do they believe these purchases would go to?
Any changes, if not all, are based on the consumer. Accept this and adjust as needed. It should come as no surprise that Amazon makes improvements to the buyer experience while unfortunately making things more difficult for sellers.
5. Avoid Comparison. A motivated person is one who strives to achieve for himself and not someone who seeks to defeat others.
There will always be better spellers than you. Using other people as standards to measure your success will lead you nowhere.
Focus on self-satisfaction rather than vanity metrics to impress your peers. Instead of succumbing to the desire to measure yourself against others, focus on creating freedom for yourself and evaluating your success on that.
Have questions about how Amazon is impacting your business?
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Speak directly with me as the founder, owner & CEO who has helped thousands of clients sell over $2 Billion worth of products on Amazon over the past 10 years.