TRAI's recommendations on National Broadcast Policy, Dr Annurag Batra, Vinit Karnik and other newsmakers this week
TRAI releases recommendations on National Broadcast Policy
TRAI has released recommendations on ‘Inputs for formulation of National Broadcasting Policy-2024’. “The policy aims at stipulating the vision, mission, goals and strategies that could set the tone for a planned development and growth of the broadcasting sector in the country in the era of new and emerging technologies,” said TRAI in its 180-page long document.
GroupM consolidates Content, Ent, Sports verticals under Vinit Karnik
GroupM, WPP’s media investment group, has announced it will consolidate its industry leading Content, Sports, and Entertainment offerings to create GroupM Content and Sport. The unified offer will provide GroupM clients with exclusive access to the most scaled and compelling premium content opportunities in the Indian market, enabling marketers to enhance brand engagement through culturally relevant and consumer-centric initiatives.
Dr Annurag Batra elected as member of International Academy of Television Arts & Sciences
Dr Annurag Batra, Founder of exchange4media Group and Chairman of BW Businessworld has been elected as a Member of the International Academy of Television Arts & Sciences. He joins a group of over 900 members from 60 + countries, representing the world’s leading television and media companies.
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Shark Tank: Startups accuse Sony & Meta of withholding ad, social media accounts
A bunch of startups, whose founders participated in Sony’s popular reality show “Shark Tank India” that features entrepreneurs making business presentations to a panel of investors or sharks seeking investment, are currently facing the toughest phase of their entrepreneurial journey.
They have been locked out of their advertisement accounts and social media pages for months allegedly by Meta Inc at the behest of Sony Pictures Networks India (SPNI) due to the alleged violation of copyrights and intellectual property rights by uploading video clips of their Shark Tank episodes on social media pages for marketing purposes.
Cannes Lions 2024: A muted day 4 for India, only 2 metals added to the tally
Cannes Lions 2024 so far has been a slow but steady season for the Indian contingent. However, day 4 turned out to be quite muted for the country as only two metals came their way at the awards night. The first win came for Leo Burnett that won a silver in Creative Effectiveness Lions under the single-market campaign subcategory for Oreo’s ‘#BringBack2011’ campaign. The second win of the day was reserved for Ogilvy under Creative Strategy Lions. The agency picked a bronze for ‘Vi Human Testing Network’ campaign created for Vodafone Idea Ltd for market disruption.