Training Customers in 2020 - What's Changed?
As we all know 2020 has been a difficult year for many, businesses have had to adapt the way that they work and their processes in order to survive the downturn. As a result there have been many that have thrived due to taking a step back and looking at the way they work and improving it.
As a trainer, I was unsure of what the effects would be on training our new and existing customers, my initial thoughts were that things would die down and become very quiet - how wrong was I?!
What I discovered was that the downtime from day to day recruitment activity gave business owners the time to invest in skilling up their teams and also taking a step back to look at their processes, get them aligned and implemented successfully into their businesses. As a result we saw an uptake in clients utilising their remaining training hours as well as investing in more.
How did this change the training requests we had from customers?
CRM
There was a lot more focus on the CRM with many customers wanting to better understand how to utlise it to drive their BD activities.
Activity Reporting
There was a lot more emphasis on activity reporting, with many business working from home the need to be able to report on day to day activity levels for consultants and teams became more important.
Integrations
More requests to understand some of the companies we integrate with to help to streamline processes.
Permanent vs Contract
There was also an increase in needing to understand different workflows within the system. Those that were predominantly contract based recruiters were now picking up permanent roles, driving the need to utlise the system in a different way.
General Tips and Tricks
Common things we get asked a lot as trainers - what do you think I'm missing? What do you think I should be using in the system? A lot of customers just want some useful tips and tricks for areas of the system that they maybe aren't using to its full potential.
You don't just have to use your CRM/ATS in the same way just because that's how you've always done it, if your processes change, if your business changes, the way you use your system should also change into a way that's going to benefit you most.
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Investor
4 年Interesting to see the increased demand for training on BD within the CRM. Thanks for the insights Abigail Tibbott