Trailblazing TV with Sally Waly

Trailblazing TV with Sally Waly

From the magic of adapting American hits for the Arab world to the challenges facing young filmmakers today, my chat with Saliee Waly , CEO of S Productions , was both compelling and breathless (I could barely keep up with her enthusiasm and energy!). It’s a quick watch—just 35 minutes—but packed with behind-the-scenes gems and enough insights to fill a season of interviews. Give it a watch (link below) and let me know what you think!

Born and raised in Cairo, Sally Waly started out in advertising before becoming the youngest female producer in the region as the CEO of S Productions. She introduced the first-ever Arabic musical drama, first post-apocalyptic Arab drama,?and various US formats to the MENA region. Through S Productions, Sally has redefined TV series production, consistently delivering high-quality content, earning prestigious accolades, and reshaping the industry with innovation and unwavering dedication to storytelling.


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