Trailblazing a Legacy in Automotive: Lessons from Jeff Harbaugh

This week’s Trailblaze Your Path Podcast featured an unforgettable conversation with Jeff Harbaugh, who recently celebrated over 40 years with Toyota Motor Corporation before transitioning into retirement. Jeff’s journey—from technician to Customer Service Operations Manager—is packed with lessons in leadership, innovation, and the enduring importance of relationships in the automotive industry.

Key Highlights from the Episode

• A Career Built on Passion: Jeff started his career in 1974 as a technician and rose through the ranks to leadership roles, including Service Manager, Director, and ultimately Customer Service Operations Manager.
• Pioneering Change: Jeff played a pivotal role in developing the Lexus brand during its inception and established the Service Parts Performance Group, fostering collaboration and best practices among dealers.
• Toyota Loyalty: Jeff’s favorite vehicle? The Toyota 4Runner, of which he has owned over 40. But as he enters retirement, he’s keeping his newly acquired Land Cruiser—a fitting bookend to an iconic career.

How We Connected

One of the most exciting parts of this episode was reflecting on how Jeff and I first connected. Jeff discovered PartsEdge through the podcast and reached out because of his passion for fixed operations and his curiosity about how PartsEdge could help Toyota’s Service Parts Performance Group. He saw the potential for PartsEdge to make a real difference for dealers, and after collaborating with us, multiple dealers implemented our solutions to improve their inventory management and efficiency. Hearing how the podcast sparked this connection makes all the hard work worthwhile!

Takeaways for the Automotive Industry

1. Inventory Drives Sales: “If you don’t have the part, you can’t sell it,” Jeff emphasized. Having the right parts on the shelf—not just relying on depots—increases service efficiency and customer satisfaction.
2. Adapt to Customer Expectations: In an Amazon-era world, speed and convenience are non-negotiable. Dealerships must evolve to meet these demands.
3. Branding and Merchandising Matter: From vehicle accessories to branded merchandise, creating a unique dealership identity boosts customer engagement and profitability.
4. Electric Vehicles and Aging Cars: While EVs are the future, many customers are holding onto older vehicles longer, opening opportunities in the aftermarket.
5. The Power of Relationships: Jeff’s career underscores the importance of trust and loyalty, whether with customers, colleagues, or wholesale partners.
6. Mentorship and Continuous Learning: Seeking mentors and investing in learning are keys to staying ahead in a rapidly evolving industry.

Looking Ahead

Jeff isn’t slowing down. In retirement, he plans to pursue consulting and training under his new venture, Advanced Service Concepts, focusing on recruiting new talent and giving back to the industry that shaped his career. His insights highlight the importance of adapting to change while remaining rooted in core values.

What’s Your Take?

Jeff’s story is a testament to the opportunities in automotive for those willing to learn, adapt, and build relationships. What’s the biggest lesson you’ve learned from a mentor or leader in your industry? Share your thoughts below and join the conversation!

?? Catch the full episode: https://tr.ee/D6gEqLLGfC

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