A tragic AI lawsuit, Snap’s big win, digital death registration—plus millions at risk in popular apps, and more! ?? ?? ??
Welcome to the October Edition - Part 2 of our App Subscription Newsletter!
With Q4 momentum building, now’s the time to put strategy into action and finish the year on a high. Explore this month’s insights to amplify your app’s performance.
Here’s to a powerful October finale!
This Month In Mad News
? AI chatbot may led to the tragic suicide of 14-year-old, lawsuit claims ??
? Popular Android & iOS apps found with hardcoded credentials ??
? This country launches an app for birth & death registrations ??
? Snap’s Stock Rockets 10% on AI Features and Subscriber Surge! ??
Mobile Notifications Are Changing the Game – Find Out How!
Got users flocking to your app? Great—but it’s all for nothing if they don’t stick around! That’s where mobile push notifications come to the rescue ??
In this post, our partners at Pushwoosh will guide you through a strategic approach that leverages?push notifications for user engagement?at each stage of the customer lifecycle. Get ready to turn those one-time visitors into loyal fans!
Take user retention under control with these actionable tips! ??
App Development ???
? 14 Biggest Mobile App Development Challenges in 2024 by Netguru
? EU App Store now requires developers to display public addresses and phone numbers by Mobile Marketing Reads
App Marketing ??
? App Store conversion rate benchmarks by Adapty
? The future of mobile measurement playbook by Adjust
? Push Notification CTR: How to Measure Success by CleverTap
Social Media ??
? LinkedIn reigns supreme in B2B social media marketing – report by Mobile Marketing Reads
? Threads Roll Out Mobile Analytics by Social Media Today
? Instagram launches a new way to share your profile by Mashable
Snap’s Stock Rockets 10% on AI Features and Subscriber Surge! ??
Snap’s latest quarter was a hit, with revenue rising 15% to $1.37 billion, thanks to Snapchat+ subscriptions that jumped to 12 million!
领英推荐
AI-powered features like My AI and Lenses, which are loved by users, helped grow daily active users to 443 million. Despite a $153 million loss, Snap is making strides in engagement and ad revenue as it finds its footing in AI. The rise in subscriptions shows Snap's unique AI features aren’t just fun—they’re bringing value and loyalty to the app!
Industry Insights ??
? Mobile advertising to surpass 50% of B2B digital ad spend for the first time in 2024 by Mobile Marketing Reads
Further Readings ??
? Redefining Mobile App Success in the Middle East: 6 Case Studies by AppInventiv
? New report: mobile apps can increase LGBTQ+ hate reporting and support by Vodafone Foundation
Tool Updates ??
? ChatGPT Is Now Available on Windows by AutoGPT
? Apple debuts new business tools for managing presence across email, calls, and Tap to Pay by Apple
Master App Subscriptions with Our Developer’s Guide ??
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Read our complete guide to the metrics and terms that matter the most, and navigate the complexities of app subscriptions with ease.
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Comment 'Subscription' below and we’ll share it with you!
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