The Tragedy That Befalls Many Agency Owner Authors

This is a tragic tale for agency owners who write books.

A client recently contacted me about some of his books that contained a big mistake.

Thanks to Print on Demand there was not a huge print run, but he had twenty books to dispose of and he did not want them to fall into people’s hands.

"What should I do," he asked.

My reply: “Fahrenheit 451.”

As Ray Bradbury began the book, “It was a pleasure to burn.”?The title of the sci-fi masterpiece Fahrenheit 451 refers to the temperature that books burn.

Enough about destroying books. What about creating them?

I once interviewed Bradbury about how he came to write that book.?He rented a typewriter for ten cents per half hour in a library basement at UCLA and plowed away for a week with a bag of dimes. He had to spend $9.80.

But burning books is not the tragedy. The tragedy is never finishing a book in the first place.

The unfinished book will not build your credibility and give you more impact and influence.

Most agency owners and strategic consultants overthink their books and articles. Just carve out some time and do it.

If you don’t have a week, try half a day every week for three months. But unlike Bradbury, don’t do it alone. Get a development editor to help you create a blueprint and give you feedback.

Three hours a day for twelve weeks is all I ask.